Ben Casnocha – författare

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the ''start-up of you''. In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we''re all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical. Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

Introducing the new, realistic loyalty pact between employer and employee.

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent.

The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.

As a manager you want your employees to help transform the company for the future. And your employees want the firm to help transform their careers. But this win-win scenario will only happen if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.

We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.

By putting this new alliance at the heart of your talent-management strategy, you''ll not only bring back trust, you''ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.

These individuals—flexible, creative, and with a bias toward action—thrive when they''re on a specific "tour of duty," when they have a mission that''s mutually beneficial to employee and company that can be completed in a realistic period of time.

Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today''s world of constant innovation and fast-paced change.

Introducing the new, realistic loyalty pact between employer and employee.

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent.

The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.

As a manager you want your employees to help transform the company for the future. And your employees want the firm to help transform their careers. But this win-win scenario will only happen if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.

We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.

By putting this new alliance at the heart of your talent-management strategy, you''ll not only bring back trust, you''ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.

These individuals—flexible, creative, and with a bias toward action—thrive when they''re on a specific "tour of duty," when they have a mission that''s mutually beneficial to employee and company that can be completed in a realistic period of time.

Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today''s world of constant innovation and fast-paced change.

Brought to you by Penguin.The New York Times No. 1 bestseller that can transform your life and career.Co-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the ''start-up of you''.Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.''I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.'' Jack Dorsay, co-founder of Twitter''Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.'' Sheryl Sandberg, author of Lean In and COO of Facebook© Ben Casnocha 2022 (P) Penguin Audio 2022