Reid Hoffman – författare

El enfoque revolucionario de Fred sobre liderazgo comienza con un impulso poco convencional: el miedo a la muerte. ¿Qué tienen en común la ansiedad con la creación de la eficiencia organizacional? ¡Mucho! Un libro que combina lo práctico con lo existencial, te ayudará a infundir significado y dignidad en tu vida y tu trabajo.

Fred muestra un camino hacia el liderazgo trascendente al analizar ejemplos del mundo real de empresas sin dirección y experiencias de servicio al cliente que han resultado terriblemente mal, que abarcan desde la desastrosa administración de Marissa Meyer en Yahoo! al infame representante de servicio al cliente de Comcast que pensaba que estaba haciendo bien su trabajo al negarse obstinadamente a cancelar la cuenta de cable de un suscriptor. Este libro cambiará tu forma de pensar: tu trabajo no es tu trabajo, no es suficiente hacer tu mejor esfuerzo y triunfar. Aprenderás a descubrir tu propio significado y serás capaz de animar a otros a alcanzar un propósito noble. El enfoque de liderazgo de Fred es una mezcla de economía y teoría empresarial, en parte compuesto de comunicación y capacitación en resolución de conflictos, parte consejería familiar, parte meditación y consideración. ¿Qué se puede esperar de un graduado de Berkeley que realiza retiros de silencio que duran un mes? Fred ha enseñado y presentado su investigación en numerosas instituciones académicas, incluyendo Sloan School of Management de MIT, donde fue nombrado Profesor del año, y en la Universidad de Harvard.

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the ''start-up of you''. In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we''re all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical. Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

Brought to you by Penguin. What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn''t talent, network or strategy. It''s an entrepreneurial mindset - and that mindset can be cultivated.Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories- as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.Here, Hoffman teams up with Masters of Scale''s executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world''s most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century.Through vivid storytelling and straightforward analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider''s guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.© Reid Hoffman, June Cohen, Deron Triff 2021 (P) Penguin Audio 2021

Introducing the new, realistic loyalty pact between employer and employee.

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent.

The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.

As a manager you want your employees to help transform the company for the future. And your employees want the firm to help transform their careers. But this win-win scenario will only happen if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.

We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.

By putting this new alliance at the heart of your talent-management strategy, you''ll not only bring back trust, you''ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.

These individuals—flexible, creative, and with a bias toward action—thrive when they''re on a specific "tour of duty," when they have a mission that''s mutually beneficial to employee and company that can be completed in a realistic period of time.

Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today''s world of constant innovation and fast-paced change.

Introducing the new, realistic loyalty pact between employer and employee.

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent.

The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.

As a manager you want your employees to help transform the company for the future. And your employees want the firm to help transform their careers. But this win-win scenario will only happen if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.

We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.

By putting this new alliance at the heart of your talent-management strategy, you''ll not only bring back trust, you''ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.

These individuals—flexible, creative, and with a bias toward action—thrive when they''re on a specific "tour of duty," when they have a mission that''s mutually beneficial to employee and company that can be completed in a realistic period of time.

Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today''s world of constant innovation and fast-paced change.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers'' needs.

If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We''ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:

This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani''s Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder''s Dilemma," by Noam Wasserman.

Is it time to blow up HR?

If you read nothing else on reinventing Human Resources, read these 10 articles by experts in the field. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the unique challenges facing HR today and how to overcome them.

This book will inspire you to:

Brought to you by Penguin.The New York Times No. 1 bestseller that can transform your life and career.Co-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the ''start-up of you''.Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.''I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.'' Jack Dorsay, co-founder of Twitter''Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.'' Sheryl Sandberg, author of Lean In and COO of Facebook© Ben Casnocha 2022 (P) Penguin Audio 2022