Bruce Greenwald – författare

In the highly competitive world of business, understanding the dynamics of strategy is the key to success.Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

It has long been recognized that an improved standard of living results from advances in technology, not from the accumulation of capital. It has also become clear that what truly separates developed from less-developed countries is not just a gap in resources or output but a gap in knowledge. In fact, the pace at which developing countries grow is largely a function of the pace at which they close that gap. Thus, to understand how countries grow and develop, it is essential to know how they learn and become more productive and what government can do to promote learning. In Creating a Learning Society, Joseph E. Stiglitz and Bruce C. Greenwald cast light on the significance of this insight for economic theory and policy. Taking as a starting point Kenneth J. Arrow's 1962 paper "Learning by Doing," they explain why the production of knowledge differs from that of other goods and why market economies alone typically do not produce and transmit knowledge efficiently. Closing knowledge gaps and helping laggards learn are central to growth and development. But creating a learning society is equally crucial if we are to sustain improved living standards in advanced countries.Combining accessible prose with technical economic analysis, Stiglitz and Greenwald provide new models of "endogenous growth," up-ending thowhe thinking about both domestic and global policy and trade regimes. They show well-designed government trade and industrial policies can help create a learning society, and how poorly designed intellectual property regimes can retard learning. They also explain how virtually every government policy has effects, both positive and negative, on learning, a fact that policymakers must recognize. They demonstrate why many standard policy prescriptions, especially those associated with "neoliberal" doctrines focusing on static resource allocations, have impeded learning. Among the provocative implications are that free trade may lead to stagnation whereas broad-based industrial protection and exchange rate interventions may bring benefits-not just to the industrial sector, but to the entire economy. The volume concludes with brief commentaries from Philippe Aghion and Michael Woodford, as well as from Nobel Laureates Kenneth J. Arrow and Robert M. Solow.

Since its publication Creating a Learning Society has served as an effective tool for those who advocate government policies to advance science and technology. It shows persuasively how enormous increases in our standard of living have been the result of learning how to learn, and it explains how advanced and developing countries alike can model a new learning economy on this example. Creating a Learning Society: Reader's Edition uses accessible language to focus on the work's central message and policy prescriptions. As the book makes clear, creating a learning society requires good governmental policy in trade, industry, intellectual property, and other important areas. The text's central thesis-that every policy affects learning-is critical for governments unaware of the innovative ways they can propel their economies forward.

Towards a New Paradigm for Monetary Economics presents a pioneer treatment of critical topics in monetary economics. Unlike the prevailing monetary theory, this book focuses not on the role of money in facilitating transactions, but on the role of credit in facilitating economic activities more broadly. The 'new paradigm' emphasizes the demand and supply of loanable funds, which in turn requires the understanding of the imperfections of information and the role of banks. One enlightening view is that credit is quite different from other commodities in the sense that the former is based on information and default risk. The book consists of two parts. The first part develops a basic model of credit based on banks' portfolio choices. The second part is dedicated to the policy implications, among which are the liberalization of financial markets, the East Asian Crisis, the 1991 US recession and the subsequent recovery.

Towards a New Paradigm for Monetary Economics presents a pioneer treatment of critical topics in monetary economics. Unlike the prevailing monetary theory, this book focuses not on the role of money in facilitating transactions, but on the role of credit in facilitating economic activities more broadly. The 'new paradigm' emphasizes the demand and supply of loanable funds, which in turn requires the understanding of the imperfections of information and the role of banks. One enlightening view is that credit is quite different from other commodities in the sense that the former is based on information and default risk. The book consists of two parts. The first part develops a basic model of credit based on banks' portfolio choices. The second part is dedicated to the policy implications, among which are the liberalization of financial markets, the East Asian Crisis, the 1991 US recession and the subsequent recovery.

Un enfoque radicalmente simplificado de la estrategia de empresa.En las dos últimas décadas, el enfoque convencional de la estrategia se ha vuelto frustrantemente complejo. En este libro, Bruce Greenwald, uno de los economistas y expertos en inversión y bolsa más destacados de Estados Unidos, presenta un enfoque nuevo y simplificado de la estrategia que elimina gran parte de la niebla que ha rodeado el tema.Basado en su exitoso curso de la Columbia Business School, Greenwald y su coautor, Judd Kahn, ofrecen un método fácil de seguir para comprender la estructura competitiva de nuestro sector y desarrollar una estrategia adecuada a nuestra posición específica.La crítica ha dicho...«Uno de los mejores libros de estrategia que hay en el mercado. Greenwald y Kahn proponen una nueva forma mucho más simple y directa de pensar la estrategia competitiva». THE NEW YORK TIMES«El mejor ''curso'' que he leído sobre gestión estratégica. Realmente desmitifica un complejo mundo de gestión». WARREN BENNIS, Universidad del Sur de California, exconsejero asesor de cuatro presidentes de EE. UU.«Si tu negocio es un éxito, ¡necesitas este libro! Un enfoque inmejorable sobre la creación y protección de valor, incluso cuando otros intentan copiar nuestra ''fórmula'' especial». BARRY NALEBUFF, Universidad Yale, autor del best seller Split the Pie: A Radical New Way to Negotiate«Un brillante desafío a la estrategia competitiva de Michael Porter. Greenwald y Kahn sostienen que los estrategas de las empresas deben pensar más como jugadores de Go, es decir, centrarse más en las acciones y reacciones de sus competidores». SYLVIA NASAR, autora del best seller Una mente prodigiosa«Los estudios de casos y los rigurosos análisis hacen de este un libro sobre el que merece la pena reflexionar». BUSINESSWEEK