Carlos López-Hernández – författare

This book aims to provide practical alternatives to help small and medium-sized enterprises (SMEs) develop and deploy effective strategies. The chapters focus on offering techniques for strategy development tailored to the specific needs and constrained resources in SMEs, ensuring their viability in competitive and uncertain environments. This book also offers insights into managerial capabilities and approaches to enable SMEs to quickly adapt to unexpected marketplace changes, such as economic crises or technological breakthroughs. Based on scientific research and empirical studies, the book validates proposed strategies with case studies, serving as a guide for training managers and business leaders to make informed strategic decisions and continuously improve their organizations.