Charles Wood - Böcker
3 693 kr
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For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.
Also available with MyLab Marketing
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Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Marketing, search for:
0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package
Package consists of:
0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134480430 / 9780134480435 Advertising & IMC: Principles and Practice
195 kr
Skickas inom 7-10 vardagar
364 kr
Skickas inom 5-8 vardagar
210 kr
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336 kr
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168 kr
Skickas inom 5-8 vardagar
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Skickas inom 5-8 vardagar
350 kr
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168 kr
Skickas inom 5-8 vardagar
536 kr
Skickas inom 3-6 vardagar
388 kr
Skickas inom 3-6 vardagar
1 207 kr
Skickas inom 7-10 vardagar
For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
1 399 kr
Skickas inom 7-10 vardagar
456 kr
Skickas inom 3-6 vardagar
528 kr
Skickas inom 10-15 vardagar
1 805 kr
Skickas inom 5-8 vardagar
1 805 kr
Skickas inom 5-8 vardagar
Symphony No.4 in F Major - A Pianoforte Arrangement for Four Hands by Charles Wood - Op.31
211 kr
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294 kr
Skickas inom 7-10 vardagar
215 kr
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666 kr
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608 kr
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491 kr
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298 kr
Skickas inom 5-8 vardagar
1 275 kr
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