Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)

Name: Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Price: 1399 SEK
Availability: InStock

AvSandra Moriarty,Nancy Mitchell

2019

1 399 kr

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Produktinformation

Utgivningsdatum:2019-02-21
Höjd:220 x 275 x 10 mm
Vikt:0 g
Språk:Engelska
Upplaga:11
Förlag:Pearson Education
EAN:9781292262192

Utforska kategorier

Innehållsförteckning

1. Strategic Brand Communication2. Advertising3. Public Relations4. Action and Interaction: Direct Response and Promotions5. How Brand Communication Works6. Strategic Research7. Segmenting and Targeting the Audience8. Strategic Planning9. Creative Side10. Promotional Writing11. Direct Response12. Media Basics13. Paid Media14. Owned, Interactive, and Earned Media15. Media Planning and Negotiation16. IMC Management17. Evaluating IMC Effectiveness18. Social Impact, Responsibility, and Ethics: Is it Right?