William Wells – författare
718 kr
Skickas
270 kr
Lyssna direkt efter köp
Retired Chicago homicide detective Jack Starkey is living his retirement dream in Fort Myers Beach, a little town on Florida’s Southwest Gulf Coast, where he owns a bar called the Drunken Parrot and resides on a houseboat named Phoenix. Jack’s friend, Chicago Tribune police reporter William Stevens, writes a series of bestselling crime novels based upon Jack’s career and pays Jack to edit them to make certain all the cop stuff is right.
But, every now and then, life in paradise can get a bit boring, so Jack agrees to help local police departments with murder investigations. When Henry Wilberforce, an eighty-two-year-old Chicago billionaire, is murdered execution-style in his winter home in nearby Naples, Jack takes on the case. He finds that Henry had recently been behaving strangely, dressing in costumes and giving away large amounts of his money randomly.
Henry’s wife and son are deceased. His only living relatives are a nephew, Scooter Lowrey, a trust-fund slacker in Santa Monica, California, and two nieces, June Dumont, who is married to a prominent Washington, DC, attorney, and Libby Leverton, the wife of a prominent Boston real estate developer. Henry hasn’t been in touch with them for many years. A prime rule of a murder investigation is to ask: Who benefits? With no other suspects in sight, Jack wonders if any one of the cousins, or all of them acting in concert, and who must assume they are their uncle’s heirs, need his money badly enough to hire a hit man to stop Henry from giving away “their” money. Jack’s investigation takes him to Santa Monica, Washington, and Boston, where dead ends and false leads make this case one of the most challenging Jack Starkey has ever faced.
1 233 kr
Skickas inom 7-10 vardagar
For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
1 429 kr
Skickas inom 7-10 vardagar
For courses in introductory advertising.
This package includes MyLab.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
Reach every student by pairing this text with MyLab Marketing
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
MyLab Marketing should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
11 kr
Läs direkt efter köp
270 kr
Lyssna direkt efter köp
Retired Chicago homicide detective Jack Starkey is living what he calls every cop’s retirement dream by owning a successful bar, the Drunken Parrot, and residing on a houseboat in Fort Myers Beach on Florida’s Southwest Gulf Coast.
Mostly, it’s been working out just fine. Starkey’s drink of choice these days is diet root beer and not the hard stuff that ended his marriage and sent him into rehab. He’s dating the lovely Marisa Fernandez, who owns a real estate agency and supplements his usual diet of Pop-Tarts and diner food with gourmet Cuban cooking.
But long-term serenity has never been Jack Starkey’s destiny. One evening, Starkey’s pal Cubby Cullen, the Fort Myers Beach police chief, comes into the Drunken Parrot to ask a favor. The Coast Guard found a sailboat drifting in Pine Island Sound with two dead bodies aboard, a bank president and his wife, both shot once in the forehead execution style. Murders are rare in town; Cubby asks Jack, who has more homicide experience than anyone in the local police department, to take a look at the crime scene just to offer an opinion.
Starkey agrees, not realizing that this will draw him into an investigation involving offshore oil drilling in the Gulf of Mexico, corrupt state politicians, a Russian oligarch, and the angry father of a boy who’s not getting much playing time on his Little League team. Even in his prime, Starkey would be hard-pressed to find a connection, and his prime is in his rearview mirror. This mystery follows in the tradition of John D. MacDonald, Carl Hiaasen, Lawrence Sanders, and other masters of crime fiction marked by compelling characters, stories with completely unexpected twists and turns, and a strong comic element that will keep a reader thoroughly amused while wondering what could possibly happen next.
211 kr
Läs direkt efter köp
Medical Image Computing and Computer-Assisted Intervention – MICCAI 2016
19th International Conference, Athens, Greece, October 17-21, 2016, Proceedings, Part I
562 kr
Skickas inom 10-15 vardagar
734 kr
Läs direkt efter köp
The three-volume set LNCS 9900, 9901, and 9902 constitutes the refereed proceedings of the 19th International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2016, held in Athens, Greece, in October 2016.
Based on rigorous peer reviews, the program committee carefully selected 228 revised regular papers from 756 submissions for presentation in three volumes. The papers have been organized in the following topical sections: Part I: brain analysis; brain analysis - connectivity; brain analysis - cortical morphology; Alzheimer disease; surgical guidance and tracking; computer aided interventions; ultrasound image analysis; cancer image analysis; Part II: machine learning and feature selection; deep learning in medical imaging; applications of machine learning; segmentation; cell image analysis; Part III: registration and deformation estimation; shape modeling; cardiac and vascular image analysis; image reconstruction; and MR image analysis.
Medical Image Computing and Computer-Assisted Intervention – MICCAI 2016
19th International Conference, Athens, Greece, October 17-21, 2016, Proceedings, Part II
562 kr
Skickas inom 10-15 vardagar
734 kr
Läs direkt efter köp
Medical Image Computing and Computer-Assisted Intervention - MICCAI 2016
19th International Conference, Athens, Greece, October 17-21, 2016, Proceedings, Part III
562 kr
Skickas inom 10-15 vardagar
734 kr
Läs direkt efter köp
236 kr
Skickas inom 5-8 vardagar
228 kr
Skickas inom 5-8 vardagar
470 kr
Skickas inom 5-8 vardagar
773 kr
Skickas inom 5-8 vardagar
838 kr
Skickas inom 3-6 vardagar
474 kr
Skickas inom 5-8 vardagar
3 772 kr
Tillfälligt slut
For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.
Also available with MyLab Marketing
MyLab™ is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here.
Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Marketing, search for:
0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package
Package consists of:
0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134480430 / 9780134480435 Advertising & IMC: Principles and Practice