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2 produkter
2 produkter
Häftad, Engelska, 2011, 15+ år
439 kr
Tillfälligt slut
The Collins BTEC National Business Student Textbook covers the revised specification for 2010. The materials provide an clear and accessible route through the qualification focussing on the most engaging ways of generating the evidence students need to provide for their assignment portfolios.Covering the core and most popular units – enabling students to get a Level 3 Certificate, Subsidiary Diploma or Diploma, Collins BTEC National Business allows you to: Teach with confidence with assignments that enable students to produce their portfolios as they work through the activities connected to the book.Enable every student to progress with Pass, Merit and Distinction material clearly differentiated and signpostedEngage students with unit content presented in clear sections using high quality illustrations and photographs that bring the subject to life.Help students to succeed with material carefully and concisely matched to the 2010 specification written by teachers with hands-on experience of teaching at the right level for BTEC students.The Units covered in full:1. The Business Environment2. Business Resources3. Introduction to Marketing4. Business Communication9. Creative Product Promotion10. Market Research in Business12. Internet Marketing in Business15. Development Planning for a Career in Business18. Managing a Business Event34. Website Design Strategy36. Starting a Small Business37. Understanding Business Ethics
Häftad, Engelska, 2013, 12-15 år
422 kr
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BTEC First Business is a brand new textbook for the revised 2012 specification. Packed with learning and teaching features including: Case Studies, Real Life business stories, Key Terms, Discussion and Investigation activities as well as useful summaries and revision tests. Lively, clear and colourful design and layout.This book focuses on and provides the knowledge and understanding needed to gain a BTEC 2012 qualification, but it never loses sight of the real world of business. By rooting the text in the real world the subject becomes more engaging and fun to study.This book follows the BTEC First specification closely, this means that all the topics and issues referred to are fully covered. The features, Chapter introduction, Key terms, Over to you!, Activities, Case studies, Topic check and Chapter checklist regularly appear throughout the book, making each topic covered more accessible. Realistic case studies, topic-focused pages and interactive activities, encompass all the knowledge and understanding needed for the achievement of a BTEC First award.Chapters:1. Enterprise in the Business World2. Finance for Business3. Promoting a brand4. Principles of customer service5. Sales and Personal selling6. Introducing retail business7. Providing Business support8. Recruitment, Selection and Employment