Chris Hackley – författare
Visar alla böcker från författaren Chris Hackley. Handla med fri frakt och snabb leverans.
26 produkter
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
Inbunden, 2001
2578 kr
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Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new …
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
Häftad, 2007
772 kr
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Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new …
Qualitative Research in Marketing and Management
Doing Interpretive Research Projects
Häftad, 2024
733 kr
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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, …
Qualitative Research in Marketing and Management
Doing Interpretive Research Projects
Inbunden, 2024
2736 kr
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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, …
But… How do you Teach Business?
A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools
Inbunden, 2024
1542 kr
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Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach …
But... How do you Teach Business?
A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools
E-bok, 2024
381 kr
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Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach …
Rethinking Advertising as Paratextual Communication
Av Chris Hackley, Rungpaka A. Hackley
Häftad, 2023
393 kr
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Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many …
But… How do you Teach Business?
A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools
Häftad, 2025
400 kr
Lägg i varukorg
Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach …
Qualitative Research in Marketing and Management
Doing Interpretive Research Projects
E-bok, 2024
873 kr
Lägg i varukorg
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, …
Qualitative Research in Marketing and Management
Doing Interpretive Research Projects
E-bok, 2024
873 kr
Lägg i varukorg
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, …
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
E-bok, 2003
858 kr
Lägg i varukorg
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new …
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
E-bok, 2003
858 kr
Lägg i varukorg
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new …
Marketing in Context
Setting the Scene
Inbunden, 2013
624 kr
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural …
Marketing in Context
Setting the Scene
E-bok, 2013
873 kr
Lägg i varukorg
The best marketing doesn''t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn''t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural …
Marketing in Context
Setting the Scene
Häftad, 2013
624 kr
Lägg i varukorg
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural …
Marketing
A Critical Introduction
Inbunden, 2009
2444 kr
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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and …
Marketing
A Critical Introduction
Häftad, 2009
1589 kr
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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and …
Marketing
A Critical Introduction
E-bok, 2009
672 kr
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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and …
Advertising and Promotion
Av Chris Hackley, Rungpaka Amy Hackley
Häftad, 2021
914 kr
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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and …
Advertising and Promotion
Av Chris Hackley, Rungpaka Amy Hackley
Inbunden, 2021
4124 kr
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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and …
Advertising and Promotion
Av Rungpaka Amy Hackley, Chris Hackley
E-bok, 2021
854 kr
Lägg i varukorg
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and …
Rethinking Advertising as Paratextual Communication
Av Chris Hackley, Rungpaka A. Hackley
Inbunden, 2022
1475 kr
Lägg i varukorg
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many …
Rethinking Advertising as Paratextual Communication
Av Rungpaka A. Hackley, Chris Hackley
E-bok, 2022
378 kr
Lägg i varukorg
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many …
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Inbunden, 2019
1459 kr
Tillfälligt slut
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Häftad, 2019
402 kr
Tillfälligt slut
Advertising
Inbunden, 2009
8545 kr
Tillfälligt slut
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of …
