Marketing in Context

Setting the Scene

AvChris Hackley

E-bok

PDF, Engelska, 2013

873 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).

Fler format och utgåvor

Inbunden

628 kr

Häftad

629 kr

Beskrivning

The best marketing doesn''t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn''t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.