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2 produkter
2 produkter
Inbunden, Engelska, 2026
651 kr
Kommande
Many startups are embracing sustainability for a variety of reasons; however, despite the growing interest of academics and practitioners in this phenomenon, and the benefits for several stakeholders involved, there is limited knowledge regarding the underlying dynamics of these ventures and, in particular the nature of their sustainability demand, the behavioural characteristics of their entrepreneurs, the strategies for sustainability and the post-transition life of these ventures. This book sheds new light on these issues and seeks to improve our collective understanding of these entrepreneurial initiatives pursuing sustainability. By using a bibliometric approach to systematic literature reviews, the editors shed new light on the relationship between sustainability, entrepreneurial initiatives, and innovation, and provide new knowledge on this emerging topic. An in-depth exploration of the sustainability demand of startups and the behavioural characteristics of their entrepreneurs by focusing on the European context, Troise and Rizzo analyse the main stages and theories used in literature to explain corporate transitions toward sustainability and explores the application of the dynamic capabilities theory. By applying the three dimensions of this theory – i.e. sensing, acquiring, and transforming – the editors examined the key strategies across these dimensions to explain how companies embrace sustainability. The series Emerald Studies in Sustainable Innovation Management aims at exploring the advancements of innovation management in turbulent times with a special attention to the transition towards a sustainable economy. The practice of innovation management is evolving rapidly as a consequence of positive phenomena such as digitalization and the green transition and negative ones such as crises and global emergencies.
Inbunden, Engelska, 2026
677 kr
Kommande
In the rapidly evolving world of contemporary business, artificial intelligence (AI) is becoming a disruptive force that is being adopted by companies in a variety of sectors. Its ability to boost creativity, expedite processes, and increase productivity is undeniable. Along with other digital technologies like blockchain, big data analysis, and augmented reality, it is anticipated to be one of the main forces behind the fourth industrial revolution.Despite the success that artificial intelligence is meeting, there are still a number of concerns about how consumers may perceive artificial intelligence-based products and services, how they act with conversational agents (chatbots), and how they communicate with them. Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer. In particular, three consumer contexts are considered in which the introduction of AI is changing the way consumers interact with products and services. The first relates to the use of artificial intelligence in the fashion industry, where the creation of AI-generated clothes is generating widespread debate. The second relates to the use of conversational agents who through the use of AI are able to engage in conversations that are increasingly human-like. The third, in the area of social media, evaluates how consumers perceive virtual influencers.Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy, marketing and finance.