Cristian Rizzo is an Assistant Professor at the University of Turin. He holds a Ph.D. in Economics, Management, and Quantitative Methods at the University of Salento, Lecce (Italy). He was a research fellow at the Department of Human Studies (University of Salento, Lecce) on a project regarding linguistics and neuromarketing. His research activity mainly focuses on consumer psychology and sustainable consumption behavior. Ciro Troise is Associate Professor in Business Management at the University of Turin, Department of Management. He is an active scholar in the entrepreneurship, innovation, crowdfunding, small business and management fields. He has been a visiting scholar at the QMUL. He has chaired several tracks of international conferences, attended many conferences and published over 100 publications.

• Chapter 1. Introduction to AI in Marketing Research Chapter 2. The Use of AI in Luxury Fashion Chapter 3. The Use of AI in Services Chapter 4. The Use of AI in Social Media Chapter 5. Conclusions

Cristian Rizzo is an Assistant Professor at the University of Turin. He holds a Ph.D. in Economics, Management, and Quantitative Methods at the University of Salento, Lecce (Italy). He was a research fellow at the Department of Human Studies (University of Salento, Lecce) on a project regarding linguistics and neuromarketing. His research activity mainly focuses on consumer psychology and sustainable consumption behavior. Ciro Troise is Associate Professor in Business Management at the University of Turin, Department of Management. He is an active scholar in the entrepreneurship, innovation, crowdfunding, small business and management fields. He has been a visiting scholar at the QMUL. He has chaired several tracks of international conferences, attended many conferences and published over 100 publications.

• Chapter 1. Introduction to AI in Marketing Research Chapter 2. The Use of AI in Luxury Fashion Chapter 3. The Use of AI in Services Chapter 4. The Use of AI in Social Media Chapter 5. Conclusions

Cristian Rizzo is an Assistant Professor at the University of Turin. He holds a Ph.D. in Economics, Management, and Quantitative Methods at the University of Salento, Lecce (Italy). He was a research fellow at the Department of Human Studies (University of Salento, Lecce) on a project regarding linguistics and neuromarketing. His research activity mainly focuses on consumer psychology and sustainable consumption behavior. Ciro Troise is Associate Professor in Business Management at the University of Turin, Department of Management. He is an active scholar in the entrepreneurship, innovation, crowdfunding, small business and management fields. He has been a visiting scholar at the QMUL. He has chaired several tracks of international conferences, attended many conferences and published over 100 publications.

• Chapter 1. Introduction to AI in Marketing Research Chapter 2. The Use of AI in Luxury Fashion Chapter 3. The Use of AI in Services Chapter 4. The Use of AI in Social Media Chapter 5. Conclusions