Managing Innovation in Business Strategy, Marketing and Finance – serie

Artificial Intelligence (AI) is transforming the field of Knowledge Management (KM); as AI technologies rapidly evolve and permeate organisational processes, there is an urgent need for a fresh, critical examination of their impact on knowledge creation, sharing, and utilisation. At its core, this work addresses critical questions: How does AI reshape what we define as knowledge? What are the risks, biases, and ethical dilemmas of relying on machine-generated insights? How can organisations balance the benefits of AI automation with the irreplaceable value of human expertise? By weaving together these themes, the book goes beyond existing KM texts that treat AI merely as a supporting tool—it positions AI as a paradigm-shifting force redefining the entire knowledge ecosystem. The research presented here bridges theoretical foundations with practical insights to guide scholars, practitioners, and leaders navigating this profound shift. While many works focus separately on AI or KM, few comprehensively explore their intersection with attention to ethical, strategic, and organisational dimensions. This book fills that gap, providing an essential roadmap for academics researching AI’s role in knowledge processes and practitioners tasked with integrating AI into their organisational knowledge strategies. Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy marketing and finance.

In a world of accelerating technological progress, environmental pressure, and social change, leadership has become a defining factor for organisational success and human development alike. Today’s leaders must not only respond to transformation—they must anticipate it, navigating uncertainty with vision, empathy, and resilience. This challenge transcends traditional boundaries: leadership is no longer the exclusive domain of large corporations but a strategic necessity for small and medium-sized enterprises, family businesses, startups, and sports organisations.This book explores leadership as an evolving social and organisational process rather than a fixed set of traits or techniques. Drawing from academic theory and real-world case studies, it analyses how different leadership models—transformational, situational, and sustainable, among others—interact with motivation, performance, and innovation. It highlights emerging contexts often neglected in leadership literature: amateur sports, where collective values meet competitive logic; motorsport, where technology, ethics, and performance intertwine; and startups, where leadership must balance agility, inclusion, and long-term vision.In doing so, it draws “lessons learned” from these distinctive contexts to offer practical insights and transferable approaches that can inform leadership development across a wide range of organisational settings.Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy, marketing and finance.

Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid technological advancements and market dynamics continuously reshape the business landscape, the need for innovative growth strategies has never been more critical.Beyond Growth Hacking addresses this new reality whilst offering actionable insights into navigating it successfully. Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, the book is a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst these challenges. The purpose bridges the gap between traditional business strategies and the agile, innovative approaches necessitated by today's fast-paced environment and the need to include big data management in strategy formulation. Readers start with the basics of modelling a business, providing a foundation for readers to analyse and understand their own organizations. It then delves into the dynamics of business models, emphasizing the importance of validation, scaling, innovation, and the ability to pivot effectively.The Managing Innovation in Business Strategy, Marketing and Finance series contributes to understanding the role of business innovation by focusing on three key functional areas: strategy, marketing, and finance. Books in the series explore large businesses, small businesses, family businesses, and more, giving unique insight into the interplay of innovation on strategy, marketing and finance.