Gabriele Santoro – författare

There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models.

This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation.

It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.

There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models.

This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation.

It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.

Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid technological advancements and market dynamics continuously reshape the business landscape, the need for innovative growth strategies has never been more critical.

Beyond Growth Hacking addresses this new reality whilst offering actionable insights into navigating it successfully. Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, the book is a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst these challenges. The purpose bridges the gap between traditional business strategies and the agile, innovative approaches necessitated by today''s fast-paced environment and the need to include big data management in strategy formulation. Readers start with the basics of modelling a business, providing a foundation for readers to analyse and understand their own organizations. It then delves into the dynamics of business models, emphasizing the importance of validation, scaling, innovation, and the ability to pivot effectively.

The Managing Innovation in Business Strategy, Marketing and Finance series contributes to understanding the role of business innovation by focusing on three key functional areas: strategy, marketing, and finance. Books in the series explore large businesses, small businesses, family businesses, and more, giving unique insight into the interplay of innovation on strategy, marketing and finance.