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1 produkter
Evaluating Military Advertising and Recruiting
Theory and Methodology
Av Committee on the Youth Population and Military Recruitment — Phase II, and Sensory Sciences Board on Behavioral, Cognitive m. fl.
E-bok, 2004
598 kr
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It is anticipated that in the coming decade the Department of Defense (DoD) willfield and test new advertising and recruiting initiatives designed to improve therecruiting outlook. The DoD needs a comprehensive research and evaluation strategybased on sound research principles that will ensure …