Craig C. Julian – författare

There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira

This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms.Eminent global scholars provide contributions on a variety of topics, including:industrial innovationtechnological innovation and learningthe performance of Chinese international joint venturesthe global consumerforeign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areasthe globalization of Chinese business practices in Africathe human resource management transfer processcorporate information disclosure in China's stock marketthe home employment effect.In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored.This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang

This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms.Eminent global scholars provide contributions on a variety of topics, including:industrial innovationtechnological innovation and learningthe performance of Chinese international joint venturesthe global consumerforeign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areasthe globalization of Chinese business practices in Africathe human resource management transfer processcorporate information disclosure in China's stock marketthe home employment effect.In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored.This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang

There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira