Zafar U. Ahmed – författare
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5 produkter
5 produkter
2 688 kr
Skickas inom 5-8 vardagar
This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms.Eminent global scholars provide contributions on a variety of topics, including:industrial innovationtechnological innovation and learningthe performance of Chinese international joint venturesthe global consumerforeign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areasthe globalization of Chinese business practices in Africathe human resource management transfer processcorporate information disclosure in China's stock marketthe home employment effect.In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored.This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang
764 kr
Skickas inom 5-8 vardagar
This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms.Eminent global scholars provide contributions on a variety of topics, including:industrial innovationtechnological innovation and learningthe performance of Chinese international joint venturesthe global consumerforeign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areasthe globalization of Chinese business practices in Africathe human resource management transfer processcorporate information disclosure in China's stock marketthe home employment effect.In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored.This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Inbunden, Engelska, 2024
2 520 kr
Skickas inom 10-15 vardagar
Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Häftad, Engelska, 2025
2 520 kr
Skickas inom 10-15 vardagar
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
Vietnamese Business and Sustainable Development in a Globalized and Digitalized Era
20th Academy of Global Business Advancement (AGBA) World Congress, Bangkok, Thailand, July 2-4, 2024, Vol 2
Inbunden, Engelska, 2026
3 287 kr
Kommande
This book offers contemporary insights into the intersection of sustainable development, leadership, innovation, and organizational performance within Vietnam. Featuring 25 selected papers presented at the 20th Academy of Global Business Advancement (AGBA) World Congress held in Bangkok, Thailand, this book brings together research from scholars across Vietnam, Malaysia, Indonesia, Saudi Arabia, India, Germany, the United Kingdom, and the United States addressing real-world challenges in public governance, green management, digital transformation, and global business within Vietnam. Special attention is given to Vietnam’s evolving business landscape and policy environment, while comparative insights from other regions help expand understanding of global trends in development and innovation. The work also highlights critical themes such as artificial intelligence in marketing and governance, internationalization of global firms, the post-pandemic effects on SMEs, and sustainable practices in hospitality and manufacturing. This book is a valuable resource for researchers, practitioners, policymakers, and graduate students in the fields of business, economics, sustainability, innovation management, and public administration.