Zafar U. Ahmed – författare
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Eminent global scholars provide contributions on a variety of topics, including:
industrial innovationtechnological innovation and learningthe performance of Chinese international joint venturesthe global consumerforeign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areasthe globalization of Chinese business practices in Africathe human resource management transfer processcorporate information disclosure in China''s stock marketthe home employment effect.In addition, regional economic integration, transportation costs and the national government''s role in globalization are also explored.
This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.
Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang
789 kr
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Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
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