Zafar U. Ahmed – författare

Eminent global scholars provide contributions on a variety of topics, including:

In addition, regional economic integration, transportation costs and the national government''s role in globalization are also explored.

This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.

Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.