David E. Bowen – författare

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3 produkter

1. 

   Advances in Services Marketing and Management

   Av Teresa A. Swartz, David E. Bowen m. fl.

   Inbunden, 1996

   1639 kr

   Lägg i varukorg

   This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, …

2. 

   Advances in Services Marketing and Management

   Av David E. Bowen, Dawn Iacobucci m. fl.

   Inbunden, 1997

   1246 kr

   Lägg i varukorg

   Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

3. 

   RULES OF THE SERVICE GAME: WHAT SERVICE LEADERS NEED TO KNOW

   Av Jochen Wirtz, Benjamin Schneider m. fl.

   Inbunden, 2028

   830 kr

   Kommande

   This book summarizes the "rules of the service game" and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the "rules of the game" they have learned. In particular, the authors emphasize that people (customers, …