Dawn Iacobucci – författare
Visar alla böcker från författaren Dawn Iacobucci. Handla med fri frakt och snabb leverans.
12 produkter
Marketing Management
Häftad, 2021
912 kr
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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a …
Kellogg on Integrated Marketing
Av Dawn Iacobucci, Bobby J. Calder
Inbunden, 2002
405 kr
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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for …
Networks in Marketing
Häftad, 1996
2020 kr
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Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business networks, …
Handbook of Services Marketing and Management
Av Dawn Icobucci, Teresa A. Swartz m. fl.
Häftad, 2000
1819 kr
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"What a rarity to see a who's who of thought leaders on any subject create original material for an anthology. It's a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci that they have been able to assemble such a treasure of original material—including some of the last from our late …
Advances in Services Marketing and Management
Av David E. Bowen, Dawn Iacobucci m. fl.
Inbunden, 1997
1243 kr
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Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.
Advancing Consumer Psychology
Selected Topics and Approaches
Av Paul M. Herr, Alexander Fedorikhin m. fl.
Inbunden, 2026
2093 kr
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This incisive book examines the motivations behind consumer psychology and investigates future directions in the field. Leading experts adopt an interdisciplinary approach, evaluating the foundations, structural issues and factors influencing the evolution of consumer psychology. Contributors …
Consumer Behavior
Av Ayalla Ruvio, Dawn Iacobucci
Häftad, 2023
1184 kr
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In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of …
Consumer Behavior
Av Dawn Iacobucci, Ayalla Ruvio
E-bok, 2023
558 kr
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In Consumer Behavior , the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset …
Mediation Analysis
Häftad, 2008
715 kr
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This book covers mediation analysis—the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing …
Continuing to Broaden the Marketing Concept
E-bok, 2020
1495 kr
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics …
Continuing to Broaden the Marketing Concept
Inbunden, 2020
1372 kr
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics …
Continuing to Broaden the Marketing Concept
E-bok, 2020
1495 kr
Lägg i varukorg
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics …
