Paul M. Herr – författare
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13 produkter
Handbook of Research Methods in Consumer Psychology
Av Norbert Schwarz, Paul M. Herr m. fl.
E-bok, 2019
1878 kr
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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer …
Applying Social Cognition to Consumer-Focused Strategy
Av Frank R. Kardes, Paul M. Herr
Inbunden, 2005
1481 kr
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Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …
Handbook of Research Methods in Consumer Psychology
Av Frank Kardes, Paul M. Herr m. fl.
Inbunden, 2019
3692 kr
Lägg i varukorg
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer …
Handbook of Research Methods in Consumer Psychology
Av Frank Kardes, Paul M. Herr m. fl.
Häftad, 2019
1566 kr
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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer …
Advancing Consumer Psychology
Selected Topics and Approaches
Av Paul M. Herr, Alexander Fedorikhin m. fl.
Inbunden, 2026
2102 kr
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This incisive book examines the motivations behind consumer psychology and investigates future directions in the field. Leading experts adopt an interdisciplinary approach, evaluating the foundations, structural issues and factors influencing the evolution of consumer psychology. Contributors …
Applying Social Cognition to Consumer-Focused Strategy
Av Jacques Nantel, Paul M. Herr m. fl.
E-bok, 2006
673 kr
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Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …
Applying Social Cognition to Consumer-Focused Strategy
Av Paul M. Herr, Frank R. Kardes
E-bok, 2006
673 kr
Lägg i varukorg
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …
Handbook of Consumer Psychology
Av Frank R. Kardes, Paul M. Herr m. fl.
E-bok, 2018
825 kr
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This Handbook contains a unique collection of chapters written by the world''s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal …
Handbook of Consumer Psychology
Av Frank R. Kardes, Paul M. Herr m. fl.
E-bok, 2018
825 kr
Lägg i varukorg
This Handbook contains a unique collection of chapters written by the world''s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal …
Applying Social Cognition to Consumer-Focused Strategy
Av Frank R. Kardes, Paul M. Herr
Häftad, 2015
574 kr
Lägg i varukorg
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …
Handbook of Research Methods in Consumer Psychology
Av Norbert Schwarz, Paul M. Herr m. fl.
E-bok, 2019
1837 kr
Lägg i varukorg
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer …
Handbook of Consumer Psychology
Av Curtis P. Haugtvedt, Paul M. Herr m. fl.
Inbunden, 2008
2047 kr
Tillfälligt slut
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of …
