Frank R. Kardes – författare

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8 produkter

1. 

   Applying Social Cognition to Consumer-Focused Strategy

   Av Frank R. Kardes, Paul M. Herr

   Inbunden, 2005

   1474 kr

   Lägg i varukorg

   Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …

2. 

   Advancing Consumer Psychology

   Selected Topics and Approaches

   Av Paul M. Herr, Alexander Fedorikhin m. fl.

   Inbunden, 2026

   2093 kr

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   This incisive book examines the motivations behind consumer psychology and investigates future directions in the field. Leading experts adopt an interdisciplinary approach, evaluating the foundations, structural issues and factors influencing the evolution of consumer psychology. Contributors …

3. 

   Applying Social Cognition to Consumer-Focused Strategy

   Av Jacques Nantel, Paul M. Herr m. fl.

   E-bok, 2006

   673 kr

   Lägg i varukorg

   Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …

4. 

   Applying Social Cognition to Consumer-Focused Strategy

   Av Paul M. Herr, Frank R. Kardes

   E-bok, 2006

   673 kr

   Lägg i varukorg

   Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …

5. 

   Handbook of Consumer Psychology

   Av Frank R. Kardes, Paul M. Herr m. fl.

   E-bok, 2018

   825 kr

   Lägg i varukorg

   This Handbook contains a unique collection of chapters written by the world''s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal …

6. 

   Handbook of Consumer Psychology

   Av Frank R. Kardes, Paul M. Herr m. fl.

   E-bok, 2018

   825 kr

   Lägg i varukorg

   This Handbook contains a unique collection of chapters written by the world''s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal …

7. 

   Applying Social Cognition to Consumer-Focused Strategy

   Av Frank R. Kardes, Paul M. Herr

   Häftad, 2015

   571 kr

   Lägg i varukorg

   Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …

8. 

   Handbook of Consumer Psychology

   Av Curtis P. Haugtvedt, Paul M. Herr m. fl.

   Inbunden, 2008

   2037 kr

   Tillfälligt slut

   This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of …