Curtis P. Haugtvedt – författare
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16 produkter
Consumer Psychology in a Social Media World
Av Claudiu V. Dimofte, Curtis P. Haugtvedt m. fl.
Inbunden, 2015
2405 kr
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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of …
Consumer Psychology in a Social Media World
Av Claudiu V. Dimofte, Curtis P. Haugtvedt m. fl.
Häftad, 2015
754 kr
Lägg i varukorg
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of …
Diversity in Advertising
Broadening the Scope of Research Directions
Av Jerome D. Williams, Wei-Na Lee m. fl.
Inbunden, 2004
2433 kr
Lägg i varukorg
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and …
Online Consumer Psychology
Understanding and Influencing Consumer Behavior in the Virtual World
Av Curtis P. Haugtvedt, Karen A. Machleit m. fl.
Inbunden, 2005
3147 kr
Lägg i varukorg
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research …
Online Consumer Psychology
Understanding and Influencing Consumer Behavior in the Virtual World
Av Curtis P. Haugtvedt, Karen A. Machleit m. fl.
Häftad, 2005
1652 kr
Lägg i varukorg
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research …
Online Consumer Psychology
Understanding and Influencing Consumer Behavior in the Virtual World
Av Richard Yalch, Karen A. Machleit m. fl.
E-bok, 2005
1851 kr
Lägg i varukorg
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research …
Online Consumer Psychology
Understanding and Influencing Consumer Behavior in the Virtual World
Av Richard Yalch, Karen A. Machleit m. fl.
E-bok, 2005
1962 kr
Lägg i varukorg
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research …
Diversity in Advertising
Broadening the Scope of Research Directions
Av Curtis P. Haugtvedt, Wei-Na Lee m. fl.
E-bok, 2004
1004 kr
Lägg i varukorg
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and …
Diversity in Advertising
Broadening the Scope of Research Directions
Av Curtis P. Haugtvedt, Wei-Na Lee m. fl.
E-bok, 2004
1027 kr
Lägg i varukorg
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and …
Handbook of Consumer Psychology
Av Frank R. Kardes, Paul M. Herr m. fl.
E-bok, 2018
825 kr
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This Handbook contains a unique collection of chapters written by the world''s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal …
Handbook of Consumer Psychology
Av Frank R. Kardes, Paul M. Herr m. fl.
E-bok, 2018
825 kr
Lägg i varukorg
This Handbook contains a unique collection of chapters written by the world''s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal …
Diversity in Advertising
Broadening the Scope of Research Directions
Av Jerome D. Williams, Wei-Na Lee m. fl.
Häftad, 2014
867 kr
Lägg i varukorg
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and …
Consumer Psychology in a Social Media World
Av Richard F. Yalch, Curtis P. Haugtvedt m. fl.
E-bok, 2015
892 kr
Lägg i varukorg
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of …
Consumer Psychology in a Social Media World
Av Richard F. Yalch, Curtis P. Haugtvedt m. fl.
E-bok, 2015
892 kr
Lägg i varukorg
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of …
Handbook of Consumer Psychology
Av Curtis P. Haugtvedt, Paul M. Herr m. fl.
Inbunden, 2008
2037 kr
Tillfälligt slut
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of …
