Bobby J. Calder – författare
Visar alla böcker från författaren Bobby J. Calder. Handla med fri frakt och snabb leverans.
3 produkter
Kellogg on Advertising and Media
The Kellogg School of Management
Av Bobby J. Calder, Bobby J. Calder
Inbunden, 2008
236 kr
Lägg i varukorg
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of …
Kellogg on Integrated Marketing
Av Dawn Iacobucci, Bobby J. Calder
Inbunden, 2002
405 kr
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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for …
Kellogg on Advertising and Media
The Kellogg School of Management
E-bok, 2012
284 kr
Lägg i varukorg
In Kellogg on Advertising and Media , members of the world''s leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of …
