David Preston – författare
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5 produkter
5 produkter
Development of Corporate Design
Brand Identity, Graphic Design and Professionalism in Post-war Britain
Häftad, Engelska, 2025
348 kr
Skickas inom 5-8 vardagar
Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identity systems transformed the working methods and ideals of practicing graphic designers working in post-war Britain. Practitioners in Britain were at the forefront of efforts to transform corporate identity design into a recognised practice with its own codified methods. Focussing particularly on the British experience, the book also draws on the influences and developments in this formative era in other countries, including the US and Germany. During this period designers were struggling with two conflicting paradigms - the socially motivated, free spirited artist-designer and the design entrepreneur as corporate agent.David Preston uses three key design agencies as the springboard to explore this foundational period in the history of graphic design labour practices - the practical rationality of Hans Schleger & Associates, the systematic methods of Henrion Design Associates and the Design Research Unit and their design manual as an instrument of control. These design agencies created some of the most striking and successful brand identities of the era - the KLM logo, the British Rail double arrow, the John Lewis branding of the 1960s, Glenfiddich's iconic triangular bottle, the Post Office's house style, the National Theatre logo and many more. The case studies look at the power at play, how branding became systematic, the struggle between motives and standards, and draws on first-hand interviews with key actors and archival material.A valuable contribution to our understanding of British post-war graphic design and the history of branding.
Development of Corporate Design
Brand Identity, Graphic Design and Professionalism in Post-war Britain
Inbunden, Engelska, 2025
1 031 kr
Skickas inom 5-8 vardagar
Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identity systems transformed the working methods and ideals of practicing graphic designers working in post-war Britain. Practitioners in Britain were at the forefront of efforts to transform corporate identity design into a recognised practice with its own codified methods. Focussing particularly on the British experience, the book also draws on the influences and developments in this formative era in other countries, including the US and Germany. During this period designers were struggling with two conflicting paradigms - the socially motivated, free spirited artist-designer and the design entrepreneur as corporate agent.David Preston uses three key design agencies as the springboard to explore this foundational period in the history of graphic design labour practices - the practical rationality of Hans Schleger & Associates, the systematic methods of Henrion Design Associates and the Design Research Unit and their design manual as an instrument of control. These design agencies created some of the most striking and successful brand identities of the era - the KLM logo, the British Rail double arrow, the John Lewis branding of the 1960s, Glenfiddich's iconic triangular bottle, the Post Office's house style, the National Theatre logo and many more. The case studies look at the power at play, how branding became systematic, the struggle between motives and standards, and draws on first-hand interviews with key actors and archival material.A valuable contribution to our understanding of British post-war graphic design and the history of branding.
725 kr
Skickas inom 10-15 vardagar
The future of education goes beyond classes, textbooks, and tests – and the future is here. Academy of One introduces readers to Open-Source Learning, a model designed to transform K-12 education as we know it. Using Open-Source Learning, teachers and students create experiences together – and anyone can create all on their own. Learners ask big, interdisciplinary questions, consult the experts, and use the internet to collaborate with people around the world, get feedback that supports improvement, and distribute their work worldwide in ways that provide value far beyond a course grade. Open-Source Learning is a strategic framework that students, parents, and teachers use to explore interdisciplinary questions, create communities of critique and support, and achieve extraordinary outcomes. Open-Source Learning is free and easy to implement; Academy of One features case studies and practical steps to help you get started today.
346 kr
Skickas inom 10-15 vardagar
The future of education goes beyond classes, textbooks, and tests – and the future is here. Academy of One introduces readers to Open-Source Learning, a model designed to transform K-12 education as we know it. Using Open-Source Learning, teachers and students create experiences together – and anyone can create all on their own. Learners ask big, interdisciplinary questions, consult the experts, and use the internet to collaborate with people around the world, get feedback that supports improvement, and distribute their work worldwide in ways that provide value far beyond a course grade. Open-Source Learning is a strategic framework that students, parents, and teachers use to explore interdisciplinary questions, create communities of critique and support, and achieve extraordinary outcomes. Open-Source Learning is free and easy to implement; Academy of One features case studies and practical steps to help you get started today.
340 kr
Kommande
Understanding the Course of the War for American independence through Geographical RegionsIdentifying discrete geographical areas in order to better understand a conflict that moves across hundreds of thousands of square miles of land and water, such as the American Civil War and World War II, has been a valuable historical method. During this time of greater study of the war that made America, the authors of Theaters of the American Revolution take this approach for the first time. The result is a stimulating volume that will allow readers to see how the war flowed from region to region from 1775 to 1781, beginning in the Northern colonies and Canada, through the dark months in the Middle colonies, to a shift to the South and culmination at Yorktown. Simultaneously, the war raged up and down the western frontier, with the Patriots working to keep the British and their Indian allies from disrupting the main battle armies to the east. Equally important was the war at sea, where American privateers and a fledgling navy attempted to harass the British; but with the entrance of France to the conflict, the control of the sea took a much more balanced—and important— aspect. With specially commissioned maps and colorful descriptions of eighteenth century American terrain, settlements, and cities, as well as key battles, Theaters of the American Revolution provides an ideal introduction to understanding one of the most important wars in world history in its totality.ContentsIntroduction • James Kirby Martin and David L. PrestonThe Northern Theater • James Kirby MartinThe Middle Theater • Edward G. Lengel and Mark Edward LenderThe Southern Theater • Jim PiecuchThe Western Theater • Mark Edward LenderThe Naval Theater • Charles Neimeyer