David W Stewart – författare
Visar alla böcker från författaren David W Stewart. Handla med fri frakt och snabb leverans.
43 produkter
Accountable Marketing
Linking marketing actions to financial performance
Av David W Stewart, Craig Gugel
Inbunden, 2016
2826 kr
Lägg i varukorg
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of …
Accountable Marketing
Linking marketing actions to financial performance
Av David W Stewart, Craig Gugel
Häftad, 2016
1102 kr
Lägg i varukorg
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of …
Secondary Research
Information Sources and Methods
Av David W. Stewart, Michael A. Kamins m. fl.
Häftad, 1993
1471 kr
Lägg i varukorg
Celebrated in its first edition as an indispensable guide, Secondary Research has been revised to provide the latest information on computer-based storage-and-retrieval systems. This volume was originally designed to help locate and obtain secondary sources, as well as evaluate and integrate the …
Attention, Attitude, and Affect in Response To Advertising
Av Eddie M. Clark, Timothy C. Brock m. fl.
Inbunden, 1993
2441 kr
Lägg i varukorg
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and …
Within the Wind: Seeking Spiritual Deliverance
Av David W. Stewart, Lou Belcher
Häftad
282 kr
Lägg i varukorg
Marketing Pathfinder
Av Michael M. Saren, David W. Stewart
E-bok, 2014
588 kr
Lägg i varukorg
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This …
Marketing Pathfinder
Key Concepts and Cases for Marketing Strategy and Decision Making
Av Michael M. Saren, David W. Stewart
E-bok, 2014
441 kr
Lägg i varukorg
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This …
Marketing Pathfinder
Key Concepts and Cases for Marketing Strategy and Decision Making
Av David W. Stewart, Michael M. Saren
Häftad, 2014
356 kr
Lägg i varukorg
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This …
Attention, Attitude, and Affect in Response To Advertising
Av Eddie M. Clark, Timothy C. Brock m. fl.
Häftad, 2015
898 kr
Lägg i varukorg
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and …
Healthy, Wealthy or Wise?
Issues in American Health Care Policy
E-bok, 2016
553 kr
Lägg i varukorg
This book focuses on the problems in America''s health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation''s difficulties. Three broad questions are …
Healthy, Wealthy or Wise?
Issues in American Health Care Policy
E-bok, 2016
553 kr
Lägg i varukorg
This book focuses on the problems in America''s health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation''s difficulties. Three broad questions are …
Accountable Marketing
Linking marketing actions to financial performance
Av Craig Gugel, David W Stewart
E-bok, 2016
1302 kr
Lägg i varukorg
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of …
Accountable Marketing
Linking marketing actions to financial performance
Av Craig Gugel, David W Stewart
E-bok, 2016
1302 kr
Lägg i varukorg
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of …
Attention, Attitude, and Affect in Response To Advertising
Av David W. Stewart, Timothy C. Brock m. fl.
E-bok, 2019
1060 kr
Lägg i varukorg
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and …
Attention, Attitude, and Affect in Response To Advertising
Av David W. Stewart, Timothy C. Brock m. fl.
E-bok, 2019
1060 kr
Lägg i varukorg
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and …
Handbook of Persuasion and Social Marketing
[3 Volumes]
E-bok, 2014
2289 kr
Lägg i varukorg
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional …
Focus Groups
Theory and Practice
Av Prem N. Shamdasani, David W. Stewart
E-bok, 2014
685 kr
Lägg i varukorg
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science …
A National Streamflow Network Gap Analysis
Av David W. Stewart, Stacey A. Archfield
Häftad
310 kr
Lägg i varukorg
Healthy, Wealthy or Wise?
Issues in American Health Care Policy
Inbunden, 1995
1562 kr
Lägg i varukorg
This book focuses on the problems in America's health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation's difficulties. Three broad questions are …
Healthy, Wealthy or Wise?
Issues in American Health Care Policy
Häftad, 1995
471 kr
Lägg i varukorg
This book focuses on the problems in America's health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation's difficulties. Three broad questions are …
How to Get Published in the Best Marketing Journals
Av David W. Stewart, Daniel M. Ladik
Inbunden, 2019
2058 kr
Lägg i varukorg
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings …
How to Get Published in the Best Marketing Journals
Av Daniel M. Ladik, David W. Stewart
E-bok, 2019
567 kr
Lägg i varukorg
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings …
Marketing Accountability for Marketing and Non-Marketing Outcomes
E-bok, 2021
1495 kr
Lägg i varukorg
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and …
Marketing Accountability for Marketing and Non-Marketing Outcomes
Inbunden, 2021
1372 kr
Lägg i varukorg
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and …
Marketing Accountability for Marketing and Non-Marketing Outcomes
E-bok, 2021
1495 kr
Lägg i varukorg
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and …
How to Get Published in the Best Marketing Journals
Av David W. Stewart, Daniel M. Ladik
Häftad, 2020
579 kr
Lägg i varukorg
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings …
