Dawn Lerman – författare

This one of a kind guidebook, written by two working actors turned casting director and drama therapist, will jump start any actor''s career. Authors Dawn Lerman and Dori Keller navigate the actor month by month through a year in Los Angeles.

Twelve Step Plan to Becoming an Actor in L.A. is supplemented with acting and self-help exercises, monthly progress pages, career/financial worksheets, journal pages, inspiring quotations, and personal stories that complement and sustain the spirit. With every step, this in-depth text imparts key lessons from professionals.

Lerman and Keller share the insider''s black book of photographer referrals, classes, resume services, car rentals, insurance brokers, expert and affordable body/beauty services, and numerous other useful resources. Twelve Step Plan to Becoming an Actor in L.A. is the new bible for aspiring actors in Los Angeles.

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.

Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.

This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.