Robert J. Morais – författare
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12 produkter
Language of Branding
Theory, Strategies, and Tactics
Av Dawn Lerman, Robert J. Morais m. fl.
Häftad, 2017
848 kr
Lägg i varukorg
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers …
Language of Branding
Theory, Strategies, and Tactics
Av Dawn Lerman, Robert J. Morais m. fl.
Inbunden, 2017
2831 kr
Lägg i varukorg
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers …
Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives
Av Timothy de Waal Malefyt, Robert J. Morais
Inbunden, 2012
2515 kr
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived …
Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives
Av Timothy de Waal Malefyt, Robert J. Morais
Häftad, 2012
619 kr
Lägg i varukorg
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived …
Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives
Av Robert J. Morais, Timothy de Waal Malefyt
E-bok, 2020
641 kr
Lägg i varukorg
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors'' extensive lived …
Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives
Av Robert J. Morais, Timothy de Waal Malefyt
E-bok, 2020
641 kr
Lägg i varukorg
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors'' extensive lived …
Language of Branding
Theory, Strategies, and Tactics
Av David Luna, Robert J. Morais m. fl.
E-bok, 2017
892 kr
Lägg i varukorg
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers …
Ethics in the Anthropology of Business
Explorations in Theory, Practice, and Pedagogy
Av Robert J Morais, Timothy de Waal Malefyt
E-bok, 2017
932 kr
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Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in …
Ethics in the Anthropology of Business
Explorations in Theory, Practice, and Pedagogy
Av Robert J Morais, Timothy de Waal Malefyt
E-bok, 2017
953 kr
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Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in …
Ethics in the Anthropology of Business
Explorations in Theory, Practice, and Pedagogy
Av Timothy de Waal Malefyt, Robert J Morais
Inbunden, 2017
2749 kr
Lägg i varukorg
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.This timely collection considers a range of ethical issues in …
Ethics in the Anthropology of Business
Explorations in Theory, Practice, and Pedagogy
Av Timothy de Waal Malefyt, Robert J Morais
Häftad, 2017
809 kr
Lägg i varukorg
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.This timely collection considers a range of ethical issues in …
Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives
Av Timothy de Waal Malefyt, Robert J. Morais
Häftad, 2019
430 kr
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