Donald A. Hantula - Böcker

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.

This new volume is a collection of thought-provoking essays on the current state of social and organizational psychology. The topics range from data analysis and interpretation, to research ethics, to theoretical issues, to an examination of psychological epistemology and theory. The book is divided into three sections. The first section, focuses on Ralph Rosnow’s greatest contribution to psychology, advancing our knowledge of the methods and ethics of research. This section introduces refinements in research methodology, ethical issues in the conduct of psychological research, and the thorny problems of artifact in behavioral research. Four of the chapters in the next section cover topics in organizational psychology (consumer behavior, rumor in organizational contexts, decision making, and leadership) and three review social psychological topics (science and social issues, smiling, and human values). The final section is a collection of chapters on theory from three eminent scholars. This thought provoking finale raises epistemological questions for future generations to solve.The book is intended for graduate students and scholars in social, organizational, and consumer psychology, and related disciplines such as communication, management, marketing, management information systems, and sociology.

Digital Technologies in Behavior Science is the first book of its kind to highlight innovative and cutting-edge work in the theory and application of digital technologies in behavior science.Bringing together the work of experts in the field, this edited book showcases current and future trends in the use of digital technologies in the behavioral sciences. The chapters outline the important historical, theoretical, and conceptual background for this timely field, looking at practical applications in varied settings. The book is divided into five sections and explores history and systems in behavior science, machine learning and artificial intelligence, the process and research, digital platforms, and health and human applications.This timely book will be essential reading for graduate and advanced undergraduate students of behavioral science, behavior analysis, and psychology. It will also be highly relevant for professional behavior analysts and all those interested in the future of behavior science.

Digital Technologies in Behavior Science is the first book of its kind to highlight innovative and cutting-edge work in the theory and application of digital technologies in behavior science.Bringing together the work of experts in the field, this edited book showcases current and future trends in the use of digital technologies in the behavioral sciences. The chapters outline the important historical, theoretical, and conceptual background for this timely field, looking at practical applications in varied settings. The book is divided into five sections and explores history and systems in behavior science, machine learning and artificial intelligence, the process and research, digital platforms, and health and human applications.This timely book will be essential reading for graduate and advanced undergraduate students of behavioral science, behavior analysis, and psychology. It will also be highly relevant for professional behavior analysts and all those interested in the future of behavior science.

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.