Victoria K. Wells – författare
Visar alla böcker från författaren Victoria K. Wells. Handla med fri frakt och snabb leverans.
8 produkter
Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Av Donald A. Hantula, Victoria K. Wells
Inbunden, 2013
2586 kr
Lägg i varukorg
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior …
Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Av Donald A. Hantula, Victoria K. Wells
Häftad, 2024
667 kr
Lägg i varukorg
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior …
Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Av Victoria K. Wells, Donald A. Hantula
E-bok, 2014
768 kr
Lägg i varukorg
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior …
Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Av Victoria K. Wells, Donald A. Hantula
E-bok, 2014
768 kr
Lägg i varukorg
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior …
Handbook of Developments in Consumer Behaviour
Av Gordon Foxall, Victoria K. Wells
E-bok, 2012
715 kr
Lägg i varukorg
This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a …
Handbook of Developments in Consumer Behaviour
Av Victoria K. Wells, Gordon Foxall
Häftad, 2013
827 kr
Lägg i varukorg
This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a …
Research Handbook on Ethical Consumption
Contemporary Research in Responsible and Sustainable Consumer Behaviour
Av Marylyn Carrigan, Victoria K. Wells m. fl.
Inbunden, 2023
3595 kr
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Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors …
Handbook of Developments in Consumer Behaviour
Av Victoria K. Wells, Gordon Foxall
Inbunden, 2012
4039 kr
Lägg i varukorg
This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a …
