Gordon Foxall – författare
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46 produkter
Consumer Behaviour
Av Martin M. Evans, Gordon Foxall m. fl.
Häftad, 2009
837 kr
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Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via …
Intentional Behaviorism
Philosophical Foundations of Economic Psychology
Häftad, 2020
1229 kr
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Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an …
Intentional Behaviorism
Philosophical Foundations of Economic Psychology
E-bok, 2020
1763 kr
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Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an …
Addiction as Consumer Choice
Exploring the Cognitive Dimension
Häftad, 2021
743 kr
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A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further …
Consumer Behaviour Analysis
Critical Perspectives on Business and Management
2001
16730 kr
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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
Interpreting Consumer Choice
The Behavioural Perspective Model
Inbunden, 2009
2525 kr
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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of …
Addiction as Consumer Choice
Exploring the Cognitive Dimension
Inbunden, 2016
2600 kr
Lägg i varukorg
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further …
Interpreting Consumer Choice
The Behavioural Perspective Model
Häftad, 2013
856 kr
Lägg i varukorg
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of …
Routledge Companion to Consumer Behavior Analysis
Inbunden, 2015
3927 kr
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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the …
Marketing in the Service Industries
Marketing Service Inds
Häftad, 2014
520 kr
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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer …
Marketing in the Service Industries
Marketing Service Inds
Inbunden, 1985
2208 kr
Lägg i varukorg
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer …
Marketing Firm
Economic Psychology of Corporate Behaviour
Av Gordon Foxall, Kevin J. Vella
E-bok, 2011
462 kr
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This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyze the …
Routledge Companion to Consumer Behavior Analysis
Häftad, 2021
957 kr
Lägg i varukorg
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the …
Addiction as Consumer Choice
Exploring the Cognitive Dimension
E-bok, 2016
741 kr
Lägg i varukorg
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further …
Addiction as Consumer Choice
Exploring the Cognitive Dimension
E-bok, 2016
741 kr
Lägg i varukorg
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further …
Marketing in the Service Industries
Marketing Service Inds
E-bok, 2013
607 kr
Lägg i varukorg
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer …
Marketing in the Service Industries
Marketing Service Inds
E-bok, 2013
607 kr
Lägg i varukorg
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer …
Interpreting Consumer Choice
The Behavioural Perspective Model
E-bok, 2009
955 kr
Lägg i varukorg
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of …
Interpreting Consumer Choice
The Behavioural Perspective Model
E-bok, 2009
955 kr
Lägg i varukorg
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of …
Context and Cognition in Consumer Psychology
How Perception and Emotion Guide Action
Inbunden, 2017
2085 kr
Lägg i varukorg
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer …
Context and Cognition in Consumer Psychology
How Perception and Emotion Guide Action
Häftad, 2017
633 kr
Lägg i varukorg
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer …
Corporate Innovation (RLE Marketing)
Marketing and Strategy
Inbunden, 2014
2601 kr
Lägg i varukorg
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards …
Strategic Marketing Management (RLE Marketing)
Inbunden, 2014
2601 kr
Lägg i varukorg
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is …
Consumers in Context
The BPM Research Program
Inbunden, 2015
4380 kr
Lägg i varukorg
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. …
Consumers in Context
The BPM Research Program
Häftad, 2017
832 kr
Lägg i varukorg
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. …
Corporate Innovation (RLE Marketing)
Marketing and Strategy
Häftad, 2015
776 kr
Lägg i varukorg
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards …
Strategic Marketing Management (RLE Marketing)
Häftad, 2015
776 kr
Lägg i varukorg
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is …
Consumers in Context
The BPM Research Program
E-bok, 2016
976 kr
Lägg i varukorg
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. …
Consumers in Context
The BPM Research Program
E-bok, 2016
976 kr
Lägg i varukorg
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. …
Strategic Marketing Management (RLE Marketing)
E-bok, 2014
910 kr
Lägg i varukorg
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is …
