Corporate Innovation (RLE Marketing)

Marketing and Strategy

AvGordon Foxall

Häftad, Engelska, 2015

Del i serien Routledge Library Editions: Marketing

758 kr

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Inbunden

2 540 kr

E-bok

890 kr

E-bok

890 kr

Beskrivning

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Produktinformation

Utgivningsdatum:2015-11-26
Mått:156 x 234 x 15 mm
Vikt:453 g
Format:Häftad
Språk:Engelska
Serie:Routledge Library Editions: Marketing
Antal sidor:282
Förlag:Taylor & Francis Ltd
ISBN:9781138966826

Utforska kategorier

Mer om författaren

Multivolume collection by leading authors in the field

Innehållsförteckning

Part 1: Effective Innovation 1. Introduction to Part 1. 2. Innovation in Perspective 3. Strategies of Innovation 4. Marketing-oriented Innovation Part 2: Innovative Buying 5. Introduction to Part 2 6. Patterns of Adoption and Diffusion 7. Innovative Behaviour Part 3: New Product Development 8. Introduction to Part 3 9. The Location and Evaluation of Marketing Opportunities 10. The Development and Testing of New Products Part 4: Conclusion 11. Marketing, Innovation and Strategy

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Corporate Innovation (RLE Marketing)

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Del i serien Routledge Library Editions: Marketing

758 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Inbunden

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Produktinformation

Utgivningsdatum:2015-11-26
Mått:156 x 234 x 15 mm
Vikt:453 g
Format:Häftad
Språk:Engelska
Serie:Routledge Library Editions: Marketing
Antal sidor:282
Förlag:Taylor & Francis Ltd
ISBN:9781138966826

Utforska kategorier

Mer om författaren

Multivolume collection by leading authors in the field

Innehållsförteckning

Part 1: Effective Innovation 1. Introduction to Part 1. 2. Innovation in Perspective 3. Strategies of Innovation 4. Marketing-oriented Innovation Part 2: Innovative Buying 5. Introduction to Part 2 6. Patterns of Adoption and Diffusion 7. Innovative Behaviour Part 3: New Product Development 8. Introduction to Part 3 9. The Location and Evaluation of Marketing Opportunities 10. The Development and Testing of New Products Part 4: Conclusion 11. Marketing, Innovation and Strategy