Bokus
Gordon Foxall - Consumer Behaviour Analysis, Övrigt

Övrigt, Engelska, 2001

Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Av Gordon Foxall

Del i serien Critical Perspectives on Business and Management

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Beskrivning
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
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This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

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