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Beskrivning
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski
Innehållsförteckning
Volume I: The Behavioural Basis of Consumer ChoicePart 1: Towards a Behavioural PerspectivePart 2: Patterns of Consumer ChoicePart 3: Cognitive Decision MakingVolume II: The Behavioural Economics of ConsumptionPart 1: Behavioural Economics, Matching and MaximizationPart 2: Token Economies and Social MarketingPart 3: Behavioural Decision MakingVolume III: Marketing in Behavioural PerspectivePart 1: Theory and InterpretationPart 2: Classical Conditioning ResearchPart 3: Operant ResearchPart 4: Marketing Decision Making