Kevin J. Vella – författare
Visar alla böcker från författaren Kevin J. Vella. Handla med fri frakt och snabb leverans.
2 produkter
Marketing Firm
Economic Psychology of Corporate Behaviour
Av Gordon Foxall, Kevin J. Vella
E-bok, 2011
462 kr
Lägg i varukorg
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyze the …
Marketing Firm
Economic Psychology of Corporate Behaviour
Av Kevin J. Vella, Gordon Foxall
Inbunden, 2011
2201 kr
Lägg i varukorg
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyze the …
