Edited by Marylyn Carrigan, formerly Professor of Marketing and Sustainability, Edinburgh Business School, Heriot-Watt University, Edinburgh, Victoria K. Wells, Professor of Sustainable Management and Karolos A. Papadas, Associate Professor of Marketing, School for Business and Society, University of York, UK

‘This book provides an excellent snapshot of the pressing and growing fields and theories of ethical and sustainable consumption, authored by many of the leading contemporary academics in the field. It covers a broad range of timely contexts, providing a lively, fresh and vibrant read my students will enjoy.’

• Contents:1 Introduction to the Research Handbook on Ethical Consumption 1Marylyn Carrigan, Victoria K. Wells and Karolos A. PapadasPART I VALUE AND VALUE OF THE ETHICAL CONSUMER2 Value for the ethical consumer 11Alex Hiller and Tony Woodall3 Emotion, action and tourists’ ethically motivated self-identityenactment behaviours 33Sheila Malone and Scott McCabe4 Consumer perspectives towards modern slavery 51Michal Carrington, Andreas Chatzidakis and Deirdre ShawPART II ETHICAL FOOD AND DRINK5 Plenty more fish in the sea? Seeking sustainable solutions to improveresponsible seafood consumption 71Ingrid Kelling, Lara Funk and Marylyn Carrigan6 Creating ethical choices for coffee consumption from farm to cup and beyond 91Jennifer Ferreira7 Communities of practice: how brewers advance sustainable capitalacross supply chains 107Peter Ball and Jill MacBryde8 Seeking more planet-friendly proteins: edible insects and the future 123Jennifer Ferreira, Pattanapong Tiwasing, David Bek, Sirithon Siriamornpun,Natthida Weerapreeyakul and Alongklod Tanomtong9 Directing ethical consumption through the development of ethical foodscapes 136Anthony Samuel, Cathy McGouran, Robert Thomas and Gareth R.T. WhitePART III AUSTERITY, FRUGALITY AND MINIMALISM10 The influential role of austerity in normalising sustainable consumption 159Deirdre O’Loughlin, Morven G. McEachern, Isabelle Szmigin,Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos andMaría Eugenia Fernández-Moya11 Approaching the ethics of sustainability in an area of deprivation 174Helen Traill, Deirdre Shaw, Stephanie Anderson, Andrew Cumbers andRobert McMaster12 Less is more: the sustainable potential of minimalist families 189Amber Martin-Woodhead and Emma Waight13 From consuming to communing: taking a ‘more than food’ approachto understanding food insecurity and its intersection with ethical andsustainable consumption practices in the UK 203Marsha Smith14 Psst! Don’t tell anyone it’s second-hand: drivers and barriers ofsecond-hand consumption in emerging markets 224Carmela Bosangit, Shilpa Iyanna and Nicole Koenig-LewisPART IV POLICY AND ETHICAL LABELLING15 Nudging leverage points: influencing transformative policy change 250Iain Black, Julia Leventon and Craig Anderson16 Decoding consumers’ grocery lists: exploring consumers’ engagementwith sustainability labelling in the food industry 269Julia Alevizou17 Fair trade consumers and knowledge about fair trade 286Elizabeth A. BennettPART V ETHICAL CLOTHING18 “Private sufficiency, public luxury”: an exploration of consumerclothing circularity 311Lynn Wilson19 Value of clothing through the craftivism movement 326Aurelie Le Normand, Celina Jones, Charlene Gallery and Claudia E HenningerPART VI INNOVATION AND TECHNOLOGY20 The role of shared e-micromobility in sustainable transportation 346Xiao Lin and Victoria K. Wells21 Gamification for sustainable consumption: ethical issues and future promises 365Agnessa SpanellisIndex 381

Edited by Marylyn Carrigan, formerly Professor of Marketing and Sustainability, Edinburgh Business School, Heriot-Watt University, Edinburgh, Victoria K. Wells, Professor of Sustainable Management and Karolos A. Papadas, Associate Professor of Marketing, School for Business and Society, University of York, UK

‘This book provides an excellent snapshot of the pressing and growing fields and theories of ethical and sustainable consumption, authored by many of the leading contemporary academics in the field. It covers a broad range of timely contexts, providing a lively, fresh and vibrant read my students will enjoy.’

• Contents:1 Introduction to the Research Handbook on Ethical Consumption 1Marylyn Carrigan, Victoria K. Wells and Karolos A. PapadasPART I VALUE AND VALUE OF THE ETHICAL CONSUMER2 Value for the ethical consumer 11Alex Hiller and Tony Woodall3 Emotion, action and tourists’ ethically motivated self-identityenactment behaviours 33Sheila Malone and Scott McCabe4 Consumer perspectives towards modern slavery 51Michal Carrington, Andreas Chatzidakis and Deirdre ShawPART II ETHICAL FOOD AND DRINK5 Plenty more fish in the sea? Seeking sustainable solutions to improveresponsible seafood consumption 71Ingrid Kelling, Lara Funk and Marylyn Carrigan6 Creating ethical choices for coffee consumption from farm to cup and beyond 91Jennifer Ferreira7 Communities of practice: how brewers advance sustainable capitalacross supply chains 107Peter Ball and Jill MacBryde8 Seeking more planet-friendly proteins: edible insects and the future 123Jennifer Ferreira, Pattanapong Tiwasing, David Bek, Sirithon Siriamornpun,Natthida Weerapreeyakul and Alongklod Tanomtong9 Directing ethical consumption through the development of ethical foodscapes 136Anthony Samuel, Cathy McGouran, Robert Thomas and Gareth R.T. WhitePART III AUSTERITY, FRUGALITY AND MINIMALISM10 The influential role of austerity in normalising sustainable consumption 159Deirdre O’Loughlin, Morven G. McEachern, Isabelle Szmigin,Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos andMaría Eugenia Fernández-Moya11 Approaching the ethics of sustainability in an area of deprivation 174Helen Traill, Deirdre Shaw, Stephanie Anderson, Andrew Cumbers andRobert McMaster12 Less is more: the sustainable potential of minimalist families 189Amber Martin-Woodhead and Emma Waight13 From consuming to communing: taking a ‘more than food’ approachto understanding food insecurity and its intersection with ethical andsustainable consumption practices in the UK 203Marsha Smith14 Psst! Don’t tell anyone it’s second-hand: drivers and barriers ofsecond-hand consumption in emerging markets 224Carmela Bosangit, Shilpa Iyanna and Nicole Koenig-LewisPART IV POLICY AND ETHICAL LABELLING15 Nudging leverage points: influencing transformative policy change 250Iain Black, Julia Leventon and Craig Anderson16 Decoding consumers’ grocery lists: exploring consumers’ engagementwith sustainability labelling in the food industry 269Julia Alevizou17 Fair trade consumers and knowledge about fair trade 286Elizabeth A. BennettPART V ETHICAL CLOTHING18 “Private sufficiency, public luxury”: an exploration of consumerclothing circularity 311Lynn Wilson19 Value of clothing through the craftivism movement 326Aurelie Le Normand, Celina Jones, Charlene Gallery and Claudia E HenningerPART VI INNOVATION AND TECHNOLOGY20 The role of shared e-micromobility in sustainable transportation 346Xiao Lin and Victoria K. Wells21 Gamification for sustainable consumption: ethical issues and future promises 365Agnessa SpanellisIndex 381

Edited by Marylyn Carrigan, formerly Professor of Marketing and Sustainability, Edinburgh Business School, Heriot-Watt University, Edinburgh, Victoria K. Wells, Professor of Sustainable Management and Karolos A. Papadas, Associate Professor of Marketing, School for Business and Society, University of York, UK

‘This book provides an excellent snapshot of the pressing and growing fields and theories of ethical and sustainable consumption, authored by many of the leading contemporary academics in the field. It covers a broad range of timely contexts, providing a lively, fresh and vibrant read my students will enjoy.’

• Contents:1 Introduction to the Research Handbook on Ethical Consumption 1Marylyn Carrigan, Victoria K. Wells and Karolos A. PapadasPART I VALUE AND VALUE OF THE ETHICAL CONSUMER2 Value for the ethical consumer 11Alex Hiller and Tony Woodall3 Emotion, action and tourists’ ethically motivated self-identityenactment behaviours 33Sheila Malone and Scott McCabe4 Consumer perspectives towards modern slavery 51Michal Carrington, Andreas Chatzidakis and Deirdre ShawPART II ETHICAL FOOD AND DRINK5 Plenty more fish in the sea? Seeking sustainable solutions to improveresponsible seafood consumption 71Ingrid Kelling, Lara Funk and Marylyn Carrigan6 Creating ethical choices for coffee consumption from farm to cup and beyond 91Jennifer Ferreira7 Communities of practice: how brewers advance sustainable capitalacross supply chains 107Peter Ball and Jill MacBryde8 Seeking more planet-friendly proteins: edible insects and the future 123Jennifer Ferreira, Pattanapong Tiwasing, David Bek, Sirithon Siriamornpun,Natthida Weerapreeyakul and Alongklod Tanomtong9 Directing ethical consumption through the development of ethical foodscapes 136Anthony Samuel, Cathy McGouran, Robert Thomas and Gareth R.T. WhitePART III AUSTERITY, FRUGALITY AND MINIMALISM10 The influential role of austerity in normalising sustainable consumption 159Deirdre O’Loughlin, Morven G. McEachern, Isabelle Szmigin,Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos andMaría Eugenia Fernández-Moya11 Approaching the ethics of sustainability in an area of deprivation 174Helen Traill, Deirdre Shaw, Stephanie Anderson, Andrew Cumbers andRobert McMaster12 Less is more: the sustainable potential of minimalist families 189Amber Martin-Woodhead and Emma Waight13 From consuming to communing: taking a ‘more than food’ approachto understanding food insecurity and its intersection with ethical andsustainable consumption practices in the UK 203Marsha Smith14 Psst! Don’t tell anyone it’s second-hand: drivers and barriers ofsecond-hand consumption in emerging markets 224Carmela Bosangit, Shilpa Iyanna and Nicole Koenig-LewisPART IV POLICY AND ETHICAL LABELLING15 Nudging leverage points: influencing transformative policy change 250Iain Black, Julia Leventon and Craig Anderson16 Decoding consumers’ grocery lists: exploring consumers’ engagementwith sustainability labelling in the food industry 269Julia Alevizou17 Fair trade consumers and knowledge about fair trade 286Elizabeth A. BennettPART V ETHICAL CLOTHING18 “Private sufficiency, public luxury”: an exploration of consumerclothing circularity 311Lynn Wilson19 Value of clothing through the craftivism movement 326Aurelie Le Normand, Celina Jones, Charlene Gallery and Claudia E HenningerPART VI INNOVATION AND TECHNOLOGY20 The role of shared e-micromobility in sustainable transportation 346Xiao Lin and Victoria K. Wells21 Gamification for sustainable consumption: ethical issues and future promises 365Agnessa SpanellisIndex 381