Marylyn Carrigan – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2013
2 476 kr
Skickas inom 10-15 vardagar
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more ‘green’, ethical and sustainable marketplace.This book was originally published as a special issue of the Journal of Marketing Management.
Häftad, Engelska, 2015
739 kr
Skickas inom 10-15 vardagar
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more ‘green’, ethical and sustainable marketplace.This book was originally published as a special issue of the Journal of Marketing Management.
Inbunden, Engelska, 2023
3 502 kr
Skickas inom 5-8 vardagar
Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption. Chapters explore, among other topics, sustainable solutions to improve responsible seafood consumption, modern slavery, edible insects and the future of planet-friendly proteins, and the influence of austerity in normalising sustainable consumption. Additionally, the Research Handbook analyses consumer engagement with sustainability labelling in the food industry and the role of shared e-micromobility in sustainable transportation. Empirical and conceptual in its approach, the Research Handbook provides significant managerial implications and reviews the compelling questions in ethical and sustainable consumption research. With contemporary reflections on ethical and sustainable consumption, this interdisciplinary Research Handbook will be essential reading for students and scholars across business management, economics, geography, environmental sociology and marketing.