Morven G. McEachern - Böcker

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more ‘green’, ethical and sustainable marketplace.This book was originally published as a special issue of the Journal of Marketing Management.

Poverty is a complex global challenge rooted in intertwined social, economic and political factors, which excludes people from participating fully in normalised social and market-based activities. The COVID-19 pandemic has exacerbated poverty-related issues such as food insecurity, and growing numbers of people are having to rely on welfare assistance. This pandemic, coupled with austerity measures implemented across many European countries over the past years, has impacted negatively on towns, cities, regions and countries, leaving places and communities depleted. This edited volume curates a collection of relevant research addressing the challenges of poverty and the political-economic measures that perpetuate it. It adopts a cross-disciplinary approach to covering relevant theories, methodologies and policy-oriented research, highlighting the interlinkages between poverty and austerity that have resulted since the 2008 financial crisis. In particular, the book focuses on food insecurity as one of the most extreme manifestations of poverty but also addresses interconnected issues such as unemployment, homelessness and poor health. The contributors primarily utilise diverse qualitative methods that give voice to lived experiences of poverty while also considering quantitative approaches that are essential for measuring food insecurity and modelling the impacts of austerity. The book will be of significant interest to anyone researching poverty and austerity with an interest in social policy, human and cultural geography, marketing and consumer culture, economic policy, public health and sustainability.

Poverty is a complex global challenge rooted in intertwined social, economic and political factors, which excludes people from participating fully in normalised social and market-based activities. The COVID-19 pandemic has exacerbated poverty-related issues such as food insecurity, and growing numbers of people are having to rely on welfare assistance. This pandemic, coupled with austerity measures implemented across many European countries over the past years, has impacted negatively on towns, cities, regions and countries, leaving places and communities depleted. This edited volume curates a collection of relevant research addressing the challenges of poverty and the political-economic measures that perpetuate it. It adopts a cross-disciplinary approach to covering relevant theories, methodologies and policy-oriented research, highlighting the interlinkages between poverty and austerity that have resulted since the 2008 financial crisis. In particular, the book focuses on food insecurity as one of the most extreme manifestations of poverty but also addresses interconnected issues such as unemployment, homelessness and poor health. The contributors primarily utilise diverse qualitative methods that give voice to lived experiences of poverty while also considering quantitative approaches that are essential for measuring food insecurity and modelling the impacts of austerity. The book will be of significant interest to anyone researching poverty and austerity with an interest in social policy, human and cultural geography, marketing and consumer culture, economic policy, public health and sustainability.