Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’

• Contents:1. Developments in Consumer BehaviourGordon R. Foxall and Victoria K. Wells PART I: CONSUMER CULTURE 2. People and ThingsRussell Belk 3. Culture and Consumer Behavior: Contextual and Compositional ComponentsC. Samuel Craig and Susan P. Douglas 4. The Role of Culture in Advertising HumorMarc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger PART II: CONSUMERS IN CONTEXT 5. Retail and Spatial Consumer BehaviorHarry Timmermans 6. Consumer Behavior in a Service ContextRodoula H. Tsiotsou and Jochen Wirtz 7. Researching the Unselfish ConsumerKen Peattie 8. New Developments in the Diffusion of InnovationsRonald E. Goldsmith PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND 9. Discounting and Impulsivity: Overview and Relevance to Consumer ChoiceLuís L. Oliveira and Leonard Green 10. Addictive, Impulsive and Other Counter-normative ConsumptionDon Ross 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive BuyerPaul J. Albanese PART IV: NEUROSCIENCE AND CONSUMER CHOICE 12. Consumer NeurosciencePeter Kenning, Mirja Hubert and Marc Linzmajer 13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer ChoiceGordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed 14. Consumer Involvement: Review, Update and Links to Decision NeuroscienceJudith Lynne Zaichkowsky PART V: CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer ChoiceDonald A. Hantula Index

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’

• Contents:1. Developments in Consumer BehaviourGordon R. Foxall and Victoria K. Wells PART I: CONSUMER CULTURE 2. People and ThingsRussell Belk 3. Culture and Consumer Behavior: Contextual and Compositional ComponentsC. Samuel Craig and Susan P. Douglas 4. The Role of Culture in Advertising HumorMarc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger PART II: CONSUMERS IN CONTEXT 5. Retail and Spatial Consumer BehaviorHarry Timmermans 6. Consumer Behavior in a Service ContextRodoula H. Tsiotsou and Jochen Wirtz 7. Researching the Unselfish ConsumerKen Peattie 8. New Developments in the Diffusion of InnovationsRonald E. Goldsmith PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND 9. Discounting and Impulsivity: Overview and Relevance to Consumer ChoiceLuís L. Oliveira and Leonard Green 10. Addictive, Impulsive and Other Counter-normative ConsumptionDon Ross 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive BuyerPaul J. Albanese PART IV: NEUROSCIENCE AND CONSUMER CHOICE 12. Consumer NeurosciencePeter Kenning, Mirja Hubert and Marc Linzmajer 13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer ChoiceGordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed 14. Consumer Involvement: Review, Update and Links to Decision NeuroscienceJudith Lynne Zaichkowsky PART V: CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer ChoiceDonald A. Hantula Index

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’

• Contents:1. Developments in Consumer BehaviourGordon R. Foxall and Victoria K. Wells PART I: CONSUMER CULTURE 2. People and ThingsRussell Belk 3. Culture and Consumer Behavior: Contextual and Compositional ComponentsC. Samuel Craig and Susan P. Douglas 4. The Role of Culture in Advertising HumorMarc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger PART II: CONSUMERS IN CONTEXT 5. Retail and Spatial Consumer BehaviorHarry Timmermans 6. Consumer Behavior in a Service ContextRodoula H. Tsiotsou and Jochen Wirtz 7. Researching the Unselfish ConsumerKen Peattie 8. New Developments in the Diffusion of InnovationsRonald E. Goldsmith PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND 9. Discounting and Impulsivity: Overview and Relevance to Consumer ChoiceLuís L. Oliveira and Leonard Green 10. Addictive, Impulsive and Other Counter-normative ConsumptionDon Ross 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive BuyerPaul J. Albanese PART IV: NEUROSCIENCE AND CONSUMER CHOICE 12. Consumer NeurosciencePeter Kenning, Mirja Hubert and Marc Linzmajer 13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer ChoiceGordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed 14. Consumer Involvement: Review, Update and Links to Decision NeuroscienceJudith Lynne Zaichkowsky PART V: CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer ChoiceDonald A. Hantula Index