Edd Applegate – författare
Visar alla böcker från författaren Edd Applegate. Handla med fri frakt och snabb leverans.
17 produkter
Ad Men and Women
A Biographical Dictionary of Advertising
Av Edd C. Applegate, Edd Applegate
Inbunden, 1994
953 kr
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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works …
Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers
Inbunden, 2006
2257 kr
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Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which …
Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers
Häftad, 2006
836 kr
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Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which …
Muckrakers
A Biographical Dictionary of Writers and Editors
Inbunden, 2008
1132 kr
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During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped …
Muckrakers
A Biographical Dictionary of Writers and Editors
Häftad, 2008
982 kr
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During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped …
Advocacy Journalists
A Biographical Dictionary of Writers and Editors
Inbunden, 2009
1132 kr
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In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biographical Dictionary of Writers and Editors, Edd Applegate identifies …
Advocacy Journalists
A Biographical Dictionary of Writers and Editors
E-bok, 2009
1178 kr
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In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biographical Dictionary of Writers and Editors , Edd Applegate identifies …
Journalism in the United States
Concepts and Issues
E-bok, 2011
876 kr
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"Print and broadcast journalism in the United States have changed in recent years as a result of millions of people using the Internet and social media for obtaining some or most of the information they desire." So notes professor of journalism Edd Applegate, who, after surveying the decline in …
Rise of Advertising in the United States
A History of Innovation to 1960
Inbunden, 2012
953 kr
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to …
Rise of Advertising in the United States
A History of Innovation to 1960
E-bok, 2012
503 kr
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to …
Investigative Journalism in the United States
A History, with Profiles of Journalists and Writers Who Practiced the Form
Inbunden, 2023
852 kr
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This book presents the history of investigative journalism in the United States. It includes biographical details of various journalists and writers who wrote about possible wrongdoing by businesses and state or federal employees. Several of those discussed helped bring about political and social …
Rise of Advertising in the United States
A History of Innovation to 1960
Häftad, 2014
474 kr
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to …
Muckrakers
A Biographical Dictionary of Writers and Editors
E-bok, 2008
1075 kr
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During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped …
Political and Social Change in the United States
A Brief History, with the Articles of Confederation and Perpetual Union, the Declaration of Independence, the Constitution of the United States, and the Amendments to the Constitution
Inbunden, 2021
1175 kr
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Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate's Political and Social Changes in the United States will discuss major transformations in American social and political life since the Founding, beginning with England's expansion in North America, the War of …
Political and Social Change in the United States
A Brief History, with the Articles of Confederation and Perpetual Union, the Declaration of Independence, the Constitution of the United States, and the Amendments to the Constitution
E-bok, 2021
1246 kr
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Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate's Political and Social Changes in the United States will discuss major transformations in American social and political life since the Founding, beginning with England's expansion in North America, the War of …
Strategic Copywriting
How to Create Effective Advertising
Inbunden, 2025
1392 kr
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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this third edition, Edd Applegate explains …
Strategic Copywriting
How to Create Effective Advertising
Häftad, 2025
425 kr
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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this third edition, Edd Applegate explains …
