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2 produkter
Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers
Inbunden, 2006
2257 kr
Lägg i varukorg
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which …
Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers
Häftad, 2006
836 kr
Lägg i varukorg
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which …