Edward F. McQuarrie – författare
Visar alla böcker från författaren Edward F. McQuarrie. Handla med fri frakt och snabb leverans.
11 produkter
Go Figure! New Directions in Advertising Rhetoric
Av Edward F. McQuarrie, Barbara J. Phillips
Inbunden, 2007
3155 kr
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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or …
Customer Visits: Building a Better Market Focus
Building a Better Market Focus
Inbunden, 2008
3155 kr
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Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step …
Customer Visits: Building a Better Market Focus
Building a Better Market Focus
Häftad, 2008
1041 kr
Lägg i varukorg
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step …
Go Figure! New Directions in Advertising Rhetoric
Av Barbara J. Phillips, Edward F. McQuarrie
E-bok, 2014
3745 kr
Lägg i varukorg
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or …
Go Figure! New Directions in Advertising Rhetoric
Av Barbara J. Phillips, Edward F. McQuarrie
E-bok, 2014
3457 kr
Lägg i varukorg
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or …
Customer Visits: Building a Better Market Focus
Building a Better Market Focus
E-bok, 2014
1231 kr
Lägg i varukorg
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step …
Customer Visits: Building a Better Market Focus
Building a Better Market Focus
E-bok, 2014
1231 kr
Lägg i varukorg
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step …
Market Research Toolbox
A Concise Guide for Beginners
Inbunden, 2011
1646 kr
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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third Edition incorporates: - new material on Web surveys - more …
New Consumer Online
A Sociology of Taste, Audience, and Publics
Inbunden, 2015
1918 kr
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It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to …
Visual Branding
A Rhetorical and Historical Analysis
Av Edward F. McQuarrie, Barbara J. Phillips
Inbunden, 2016
1952 kr
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Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can …
Retirement
How to save enough, invest it well, and make your money last
Av Edward F. McQuarrie, William J. Bernstein
Häftad, 2027
187 kr
Kommande
To save enough to retire comfortably, and then make your money last, is challenging, but it can be done. McQuarrie and Bernstein show you how.It won’t be enough to put a small chunk of each paycheck into your retirement plan and trust in the market. A diversified portfolio is not sufficient. What …
