Barbara J. Phillips – författare

Visar alla böcker från författaren Barbara J. Phillips. Handla med fri frakt och snabb leverans.

4 produkter

1. 

   Go Figure! New Directions in Advertising Rhetoric

   Av Edward F. McQuarrie, Barbara J. Phillips

   Inbunden, 2007

   3154 kr

   Lägg i varukorg

   Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or …

2. 

   Go Figure! New Directions in Advertising Rhetoric

   Av Barbara J. Phillips, Edward F. McQuarrie

   E-bok, 2014

   3745 kr

   Lägg i varukorg

   Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or …

3. 

   Go Figure! New Directions in Advertising Rhetoric

   Av Barbara J. Phillips, Edward F. McQuarrie

   E-bok, 2014

   3457 kr

   Lägg i varukorg

   Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or …

4. 

   Visual Branding

   A Rhetorical and Historical Analysis

   Av Edward F. McQuarrie, Barbara J. Phillips

   Inbunden, 2016

   1952 kr

   Lägg i varukorg

   Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can …