Elwira Gross-Gniot – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2026
2 133 kr
Skickas inom 10-15 vardagar
This book addresses critical issues for contemporary cities building their future, presenting a cohesive narrative rooted in the diverse experiences of its authors and reflecting the systemic nature of urban environments. The authors attribute the success of programming and implementing the development of future cities to the deliberate creation of stakeholder competencies, primarily through the use of smart city tools. It is assumed that, over time, these competencies will evolve both qualitatively and diversely, with their co-creation remaining a dynamic process due to shifts among stakeholders driven by migration, natural population growth or decline, and changes in stakeholder structures.While urban communities differ significantly in various locations, conditioned culturally, politically, economically, etc., the book argues that the mechanisms of smart cities can be unified due to available technological tools and methods of filtering big data for the needs of cognitive and decision-making processes. In this area, international experiences of both cities and technology companies indicate the universality of solving problems of city functioning and the great ability to disseminate knowledge in this area. The identified trends and applied conceptual approaches can serve as a benchmark for searching for smart city competences that serve the constant increase in the inclusiveness of cities. The book will appeal to academics, researchers and advanced students, as well as policymakers and practitioners.
- Nyhet
Inbunden, Engelska, 2026
2 073 kr
Skickas inom 10-15 vardagar
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen Z redefining market dynamics, it provides essential insights for academics and industry professionals seeking to understand and navigate this evolving landscape.Grounded in the Central and Eastern European (CEE) context, the book offers insights into regional market dynamics and consumer behaviors. Through theoretical analysis and empirical research, it explores the evolution of brand loyalty, tracing its shift from traditional approaches to the complexities of the digital age. Through an interdisciplinary approach, it bridges insights from marketing, consumer behavior, and digital advancements, offering comparative perspectives on brand strategies. Empirical research conducted in the CEE region further elucidates the specific patterns of brand loyalty among Gen Z consumers, supported by interviews from brand professionals that deepen the analysis of successful brand strategies.The book equips academics, marketing practitioners, and brand strategists with insights and actionable recommendations for fostering long-term consumer engagement in an increasingly competitive and digitalized marketplace. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management.