Ewa Szkudlarek – författare
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7 produkter
Strategic Employer Branding for IT Companies
An Interdisciplinary Perspective
Av Elwira Gross-Gołacka, Ewa Szkudlarek
Inbunden, 2024
2190 kr
Lägg i varukorg
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus …
Strategic Employer Branding for IT Companies
An Interdisciplinary Perspective
Av Elwira Gross-Gołacka, Ewa Szkudlarek
Häftad, 2026
829 kr
Lägg i varukorg
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus …
Strategic Employer Branding for IT Companies
An Interdisciplinary Perspective
Av Ewa Szkudlarek, Elwira Gross-Golacka
E-bok, 2024
1052 kr
Lägg i varukorg
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus …
Strategic Employer Branding for IT Companies
An Interdisciplinary Perspective
Av Ewa Szkudlarek, Elwira Gross-Golacka
E-bok, 2024
1030 kr
Lägg i varukorg
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus …
Brand Loyalty and Consumer Behavior
Generation Z in Central and Eastern Europe
Av Ewa Szkudlarek, Maciej Debski m. fl.
E-bok, 2026
758 kr
Lägg i varukorg
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen …
Brand Loyalty and Consumer Behavior
Generation Z in Central and Eastern Europe
Av Ewa Szkudlarek, Maciej Debski m. fl.
E-bok, 2026
750 kr
Lägg i varukorg
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen …
Brand Loyalty and Consumer Behavior
Generation Z in Central and Eastern Europe
Av Elwira Gross-Gniot, Maciej Dębski m. fl.
Inbunden, 2026
2433 kr
Lägg i varukorg
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen …
