Frank M. Go – författare
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6 produkter
6 produkter
442 kr
Skickas inom 10-15 vardagar
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
1 984 kr
Skickas inom 5-8 vardagar
This book examines issue in human resource management in hospitality, including selection, compensation, motivation, training, and labor relations.
Global Innovation and Entrepreneurship
Challenges and Experiences from East and West
Inbunden, Engelska, 2017
1 529 kr
Skickas inom 10-15 vardagar
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains.
Global Innovation and Entrepreneurship
Challenges and Experiences from East and West
Häftad, Engelska, 2018
1 529 kr
Skickas inom 10-15 vardagar
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains.
Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
Inbunden, Engelska, 2018
957 kr
Skickas inom 10-15 vardagar
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
957 kr
Skickas inom 10-15 vardagar
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.