Frank M. Go – författare
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9 produkter
International Place Branding Yearbook 2011
Managing Reputational Risk
Inbunden, 2011
455 kr
Lägg i varukorg
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, …
International Place Branding Yearbook 2011
Managing Reputational Risk
E-bok, 2011
642 kr
Lägg i varukorg
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, …
Global Innovation and Entrepreneurship
Challenges and Experiences from East and West
Av Stephen E. Little, Frank M. Go m. fl.
Inbunden, 2017
1576 kr
Lägg i varukorg
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in …
Global Innovation and Entrepreneurship
Challenges and Experiences from East and West
Av Teresa Shuk-Ching Poon, Frank M. Go m. fl.
E-bok, 2017
1962 kr
Lägg i varukorg
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in …
Global Innovation and Entrepreneurship
Challenges and Experiences from East and West
Av Stephen E. Little, Frank M. Go m. fl.
Häftad, 2018
1576 kr
Lägg i varukorg
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in …
Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
Av Guojun Zeng, Henk J. de Vries m. fl.
Inbunden, 2018
985 kr
Lägg i varukorg
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be …
Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
Av Frank M. Go, Henk J. de Vries m. fl.
E-bok, 2018
1268 kr
Lägg i varukorg
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be …
Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
Av Guojun Zeng, Henk J. de Vries m. fl.
Häftad, 2019
985 kr
Lägg i varukorg
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be …
Human Resource Management in the Hospitality Industry
Av Frank M. Go, Mary L. Monachello m. fl.
Inbunden, 1996
1277 kr
Tillfälligt slut
This book examines issue in human resource management in hospitality, including selection, compensation, motivation, training, and labor relations.
