Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals.Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands.  He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.

• 1. Introduction.- 2. Authenticity versus Standardization.- 3. Translocality.- 4. Methodology.- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou.- 7. Case Study of Authentic Hunan Cuisine in Guangzhou.- 8. Conclusion and Discussion.

Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals.Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands.  He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.

• 1. Introduction.- 2. Authenticity versus Standardization.- 3. Translocality.- 4. Methodology.- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou.- 7. Case Study of Authentic Hunan Cuisine in Guangzhou.- 8. Conclusion and Discussion.

Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals.Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands.  He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.

• 1. Introduction.- 2. Authenticity versus Standardization.- 3. Translocality.- 4. Methodology.- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou.- 7. Case Study of Authentic Hunan Cuisine in Guangzhou.- 8. Conclusion and Discussion.