Gerhard P. Thomas – författare
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3 produkter
3 produkter
E-bok
PDF, Engelska, 2013712 kr
Läs direkt efter köp
Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be. During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
Häftad, Engelska, 2012
546 kr
Skickas inom 10-15 vardagar
Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be. During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
E-bok
PDF, Engelska, 20131 140 kr
Läs direkt efter köp
Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. The convergence and multimedia enablement of the telephone, television and PC allows users to access content from media enterprises at all times no matter where they happen to be. This book provides a unique overview of this situation and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. Not only established media enterprises intending to set foot in these new markets, but also start-ups recognise this revolution and are investing billions in an attempt to conquer this attractive new market at an early stage. The challenge here is to achieve a good return on high initial investments, a task that is not exactly made easier by the unwillingness of end customers to pay for the content they demand. Furthermore, companies often fail to optimise their orientation in the emerging value chains. This gives rise to the question of how to develop successful business models. The authors provide actual examples of business models that are successful in the long term. Here, particular attention is paid to introducing Accenture''s tried and tested Get Audience/Sell Audience concept, based on the company''s extensive consulting experience.