Gregory Ashworth – författare
Visar alla böcker från författaren Gregory Ashworth. Handla med fri frakt och snabb leverans.
14 produkter
Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Av Brian Goodall, Gregory Ashworth
Häftad, 2014
770 kr
Lägg i varukorg
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative …
Building A New Heritage (RLE Tourism)
Av Gregory Ashworth, Peter Larkham
Häftad, 2014
748 kr
Lägg i varukorg
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.The main theme of this book is that a number of possible …
Building A New Heritage (RLE Tourism)
Av Gregory Ashworth, Peter Larkham
Inbunden, 2012
2506 kr
Lägg i varukorg
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.The main theme of this book is that a number of possible …
Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Av Brian Goodall, Gregory Ashworth
Inbunden, 2012
2581 kr
Lägg i varukorg
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative …
Marketing Tourism Places (RLE Tourism)
Av Gregory Ashworth, Brian Goodall
Inbunden, 2012
2581 kr
Lägg i varukorg
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering …
Marketing Tourism Places (RLE Tourism)
Av Brian Goodall, Gregory Ashworth
E-bok, 2013
910 kr
Lägg i varukorg
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering …
Marketing Tourism Places (RLE Tourism)
Av Brian Goodall, Gregory Ashworth
E-bok, 2013
910 kr
Lägg i varukorg
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering …
Building A New Heritage (RLE Tourism)
Av Peter Larkham, Gregory Ashworth
E-bok, 2013
883 kr
Lägg i varukorg
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible …
Building A New Heritage (RLE Tourism)
Av Peter Larkham, Gregory Ashworth
E-bok, 2013
883 kr
Lägg i varukorg
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible …
Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Av Gregory Ashworth, Brian Goodall
E-bok, 2013
910 kr
Lägg i varukorg
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative …
Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Av Gregory Ashworth, Brian Goodall
E-bok, 2013
910 kr
Lägg i varukorg
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative …
Marketing Tourism Places (RLE Tourism)
Av Gregory Ashworth, Brian Goodall
Häftad, 2014
773 kr
Lägg i varukorg
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering …
Towards Effective Place Brand Management
Branding European Cities and Regions
Av Gregory Ashworth, Mihalis Kavaratzis
Inbunden, 2010
2184 kr
Lägg i varukorg
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over …
Towards Effective Place Brand Management
Branding European Cities and Regions
Av Mihalis Kavaratzis, Gregory Ashworth
E-bok, 2010
472 kr
Lägg i varukorg
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over …
