Mihalis Kavaratzis – författare
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7 produkter
City Branding
Concepts and Tools for Reputation Management and Tourism Development
Av Alex Deffner, Mihalis Kavaratzis
Inbunden, 2025
1732 kr
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This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.Enhancing the existing literature and with contributions from cities across …
City Branding
Concepts and Tools for Reputation Management and Tourism Development
Av Mihalis Kavaratzis, Alex Deffner
E-bok, 2025
459 kr
Lägg i varukorg
This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. Enhancing the existing literature and with contributions from cities across …
Towards Effective Place Brand Management
Branding European Cities and Regions
Av Gregory Ashworth, Mihalis Kavaratzis
Inbunden, 2010
2192 kr
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Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over …
Towards Effective Place Brand Management
Branding European Cities and Regions
Av Mihalis Kavaratzis, Gregory Ashworth
E-bok, 2010
472 kr
Lägg i varukorg
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over …
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Av Mihalis Kavaratzis, Gary Warnaby m. fl.
Inbunden, 2014
1802 kr
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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and …
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Av Gregory J. Ashworth, Gary Warnaby m. fl.
E-bok, 2014
2291 kr
Lägg i varukorg
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and …
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Av Mihalis Kavaratzis, Gary Warnaby m. fl.
Häftad, 2016
1750 kr
Lägg i varukorg
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and …
