Gary Warnaby – författare

Visar alla böcker från författaren Gary Warnaby. Handla med fri frakt och snabb leverans.

27 produkter

Perspectives on Public Relations Research
Av Danny Moss, Dejan Vercic m. fl.
Inbunden, 1999
2590 kr
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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Perspectives on Public Relations Research
Av Danny Moss, Dejan Vercic m. fl.
Häftad, 2003
953 kr
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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Place Marketing and Temporality
Av Gary Warnaby
Inbunden, 2024
999 kr
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Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial …
Place Marketing and Temporality
Av Gary Warnaby
Häftad, 2025
372 kr
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Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial …
Research Agenda for Place Branding
Av Dominic Medway, Gary Warnaby m. fl.
Häftad, 2022
520 kr
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Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.This cutting-edge Research Agenda for Place Branding …
Place Marketing and Branding
Symbols and Representations
Av Gary Warnaby, Dominic Medway
E-bok, 2026
449 kr
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Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different …
Place Marketing and Temporality
Av Gary Warnaby
E-bok, 2024
419 kr
Lägg i varukorg
Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial …
Place Marketing and Temporality
Av Gary Warnaby
E-bok, 2024
433 kr
Lägg i varukorg
Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial …
Perspectives on Public Relations Research
Av Gary Warnaby, Dejan Vercic m. fl.
E-bok, 2008
1124 kr
Lägg i varukorg
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Perspectives on Public Relations Research
Av Gary Warnaby, Dejan Vercic m. fl.
E-bok, 2008
1099 kr
Lägg i varukorg
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Designing with Smell
Practices, Techniques and Challenges
Av Victoria Henshaw, Kate McLean m. fl.
Inbunden, 2017
3161 kr
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Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different …
Designing with Smell
Practices, Techniques and Challenges
Av Victoria Henshaw, Kate McLean m. fl.
Häftad, 2017
1043 kr
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Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different …
Designing with Smell
Practices, Techniques and Challenges
Av Gary Warnaby, Chris Perkins m. fl.
E-bok, 2017
1231 kr
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Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different …
Designing with Smell
Practices, Techniques and Challenges
Av Gary Warnaby, Chris Perkins m. fl.
E-bok, 2017
1231 kr
Lägg i varukorg
Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different …
Relationship Marketing
A Consumer Experience Approach
Av Steve Baron, Tony Conway m. fl.
Inbunden, 2010
2957 kr
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Relationship Marketing
A Consumer Experience Approach
Av Steve Baron, Tony Conway m. fl.
Häftad, 2010
1638 kr
Lägg i varukorg
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Relationship Marketing
A Consumer Experience Approach
Av Gary Warnaby, Tony Conway m. fl.
E-bok, 2010
723 kr
Lägg i varukorg
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Service and Service Systems
Av Steve Baron, Philippa Hunter-Jones m. fl.
Häftad, 2013
267 kr
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Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens' loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their …
Place Marketing and Branding
Symbols and Representations
Av Dominic Medway, Gary Warnaby
Inbunden, 2026
1473 kr
Lägg i varukorg
Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different …
Place Marketing and Branding
Symbols and Representations
Av Gary Warnaby, Dominic Medway
E-bok, 2026
459 kr
Lägg i varukorg
Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different …
Research Agenda for Place Branding
Av Dominic Medway, Gary Warnaby m. fl.
Inbunden, 2021
2121 kr
Lägg i varukorg
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.This cutting-edge Research Agenda for Place Branding …
Research Agenda for Place Branding
Av John Byrom, Gary Warnaby m. fl.
E-bok, 2021
495 kr
Lägg i varukorg
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding …
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Av Mihalis Kavaratzis, Gary Warnaby m. fl.
Inbunden, 2014
1802 kr
Lägg i varukorg
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and …
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Av Gregory J. Ashworth, Gary Warnaby m. fl.
E-bok, 2014
2291 kr
Lägg i varukorg
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and …
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Av Mihalis Kavaratzis, Gary Warnaby m. fl.
Häftad, 2016
1750 kr
Lägg i varukorg
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and …
Pop-up Retailing
Managerial and Strategic Perspectives
Av Gary Warnaby, Charlotte Shi
Häftad, 2018
624 kr
Lägg i varukorg
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial …
Pop-up Retailing
Managerial and Strategic Perspectives
Av Charlotte Shi, Gary Warnaby
E-bok, 2017
813 kr
Lägg i varukorg
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial …