Gary Warnaby - Böcker
2 299 kr
Skickas inom 10-15 vardagar
845 kr
Skickas inom 7-10 vardagar
729 kr
Skickas inom 10-15 vardagar
334 kr
Skickas inom 10-15 vardagar
490 kr
Skickas inom 7-10 vardagar
2 785 kr
Skickas inom 10-15 vardagar
933 kr
Skickas inom 10-15 vardagar
2 685 kr
Skickas inom 3-6 vardagar
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing.
Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
991 kr
Skickas inom 3-6 vardagar
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing.
Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
252 kr
Skickas inom 7-10 vardagar
In parallel, services provided by various organizations - utilities, transportation, medical, maintenance, housing, education, broadcasting, national state and local governments - may become ineffective or unavailable under such conditions. This book explores the effect of unsettled times on spatial service systems. It describes the scope and breadth of the problem as well as providing solutions by offering original insights from managers of service organizations (especially public services), policy-makers and service system researchers and students.
The book briefly introduces the related concepts of consumption adequacy and spatial service systems. The impact of these issues for spatial service systems is analyzed, implications discussed, the lessons to be learned and conclusions will be drawn on the actions needed to build spatial service system resilience for future occurrences. The potential for this book is interdisciplinary, and could be relevant not only for business/management courses, but also in the areas of public administration and also economic geography.
1 389 kr
Skickas inom 7-10 vardagar
1 988 kr
Skickas inom 7-10 vardagar
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
1 740 kr
Skickas inom 10-15 vardagar
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
1 690 kr
Skickas inom 10-15 vardagar
609 kr
Skickas inom 10-15 vardagar