Steve Baron – författare
Visar alla böcker från författaren Steve Baron. Handla med fri frakt och snabb leverans.
7 produkter
Services Marketing
Text and Cases
Av Steve Baron, Kim Harris m. fl.
Häftad, 2008
1173 kr
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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many …
Services Marketing
Text and Cases
Av Steve Baron, Kim Harris m. fl.
E-bok, 2018
1284 kr
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Marketing is crucial in any industry: for service based organisations it''s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many …
Relationship Marketing
A Consumer Experience Approach
Av Steve Baron, Tony Conway m. fl.
Inbunden, 2010
2957 kr
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Relationship Marketing
A Consumer Experience Approach
Av Steve Baron, Tony Conway m. fl.
Häftad, 2010
1638 kr
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Relationship Marketing
A Consumer Experience Approach
Av Gary Warnaby, Tony Conway m. fl.
E-bok, 2010
723 kr
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Service and Service Systems
Av Steve Baron, Philippa Hunter-Jones m. fl.
Häftad, 2013
267 kr
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Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens' loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their …
Service and Service Systems
Provider Challenges and Directions in Unsettled Times
Av Steve Baron
E-bok, 2013
129 kr
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This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign …
